Manager, Shopper Insights

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Logo of Mondelēz International

Mondelēz International

10,000+ employees

Founded 2012

👥 B2C

🛒 Retail

B2C • Retail • Food

Mondelēz International is a global leader in the snacking industry, well-known for its iconic brands like Cadbury, Oreo, and Toblerone. The company is involved in producing and marketing a wide range of chocolate, biscuits, candy, and other snacks, which are available to consumers across the world. Mondelēz is committed to corporate governance, sustainability, and making a positive impact on communities through initiatives in diverse areas like environmental sustainability and diversity, equity, and inclusion. The company operates in various sectors, including manufacturing, marketing, and supply chain management, and has a significant presence in multiple countries.

📋 Description

• Collaborate with Sr. Category Manager, buyer and sales team to develop best-in-class category development strategies based on both qualitative and quantitative analysis • Develop actionable recommendations and plans to accelerate the growth within our categories, focusing on category and brand trends, assortment, shelving, promotional efficiencies, price elasticities, and shopper behaviors, leading to increased basket spend and total sales • Create and analyze planograms to evaluate space-to-sales and offer best-in-class merchandising recommendations • Continuously optimize the business by analyzing data, tracking performance, developing category reviews, and applying learnings while utilizing diverse data sources—including internal customer data, syndicated data, shopper insights, and market research—to address current business challenges, define trends, and identify new growth opportunities • Be an active contributor to joint business planning processes • Build and enhance reporting dashboards to drive strategic business decisions, streamline data mining processes and accelerate insights delivery • Be the category thought-leader/advisor for the customer and internal stakeholders

🎯 Requirements

• Bachelor’s degree is required • 3 to 5 years of experience in the Consumer Packaged Goods (CPG) industry in category management or related fields • Required technical expertise with advanced software skills relevant to shopper research and category management functions - this includes syndicated data systems (NielsenIQ, IRI/ Circana, Spectra, Numerator panel data, retailer data systems), shelf management software (JDA/Apollo/ ShelfIQ), and Microsoft Office (Excel, PowerPoint) • Strong knowledge and usage of market segmentation models • Excellent communication, presentation, and interpersonal skills • Ability to influence and collaborate effectively with cross-functional teams • Strong problem-solving and decision-making skills • Ability to work independently and manage multiple projects simultaneously • Ability to travel (less than 15%) • Live within Meijer Trade Market, (MI, IL, IN, OH, WI) with preference to Michigan

🏖️ Benefits

• health insurance • wellness and family support programs • life and disability insurance • retirement savings plans • paid leave programs • education related programs • paid holidays and vacation time

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