Demand Generation Manager – Temp-to-Hire

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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mPulse

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 Series unknown on 2022-02

Healthcare • SaaS • B2B

mPulse is a health experience and insights company that provides an AI-powered Health Experience and Insights (HXI) platform and a suite of products—predictive analytics, core communications, omnichannel engagement, health portals, content management, and acquisition & payments—to help health plans, health systems, and other healthcare organizations improve member engagement, close care gaps, and meet regulatory requirements. Their platform delivers personalized, data-driven outreach and automation at scale to support Medicare, Medicaid, commercial plans, TPAs, ACOs, pharmacies, and life sciences/clinical trials. mPulse emphasizes modernizing member portals, utilization management communications, CAHPS/HOS performance, and precision targeting to drive clinical and financial outcomes for clients (used by 400+ healthcare organizations per their materials).

📋 Description

• Develop integrated campaign strategies and execution plans aligned with product, audience, market-moment, and business priorities • Translate go-to-market direction into campaign briefs covering objectives, audiences, customer needs, narrative, offers, content, channels, Sales/SDR activation, and measurement • Own assigned campaigns from planning through launch, optimization, and final performance analysis • Manage campaign timelines, dependencies, decisions, risks, next steps, and promotional calendars • Use AI and automation for research, audience development, personalization, briefing, content ideation, testing, and analysis with human review • Define strategic account priorities, audiences, objectives, revenue outcomes, account tiers, and ABM approaches • Develop account and buying-committee engagement plans using intent, engagement, customer, and market intelligence • Track target-account engagement, buying-committee penetration, meeting creation, opportunity progression, and pipeline contribution • Establish campaign goals and success measures with marketing, operations, SDR, and Sales leadership • Identify underperformance and recommend changes to targeting, messaging, offers, channels, follow-up, or investment • Deliver regular performance updates covering progress, insights, risks, gaps, optimizations, decisions, and next steps • Coordinate with Product, Content, Customer Success, Account Management, Creative, and other stakeholders • Lead cross-functional campaign teams with clear ownership, decisions, deadlines, and follow-through • Stay current on B2B demand generation, ABM, healthcare marketing, digital channels, buyer behavior, measurement, AI, and marketing technology • Test new approaches, tools, and AI-enabled workflows to improve outcomes while protecting accuracy, brand quality, and customer trust

🎯 Requirements

• Experience assisting with conferences (B2B a plus), or similar event experience • Strong written and verbal communication skills • High level of organization and attention to detail • Familiarity working with third party vendors and reps • Comfort with multi-tasking in a deadline-driven environment • Understanding of basic business and marketing concepts • Excellent time management skills • Collaborative work ethic with strong customer service skills • Demonstrated problem solving and critical thinking skills • Strong writing and copy-editing abilities • Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience • At least six years of B2B demand generation, growth marketing, integrated campaign, or related experience • Demonstrated experience developing and executing integrated, full-funnel campaigns that generated qualified opportunities and measurable pipeline • At least two years of direct experience developing or executing account-based marketing programs • Strong understanding of enterprise B2B buyer journeys, buying committees, account segmentation, and complex sales cycles • Experience partnering closely with Sales and SDR teams on campaign activation, follow-up, account progression, and pipeline goals • Strong working knowledge of paid media, email and nurture, content syndication, website conversion, organic social, and account-based advertising • Experience using AI tools to improve marketing research, planning, personalization, content development, reporting, or campaign efficiency • Ability to travel 5-10% • Ability to stand and sit for extended periods of time • Ability to lift 10 lbs. weight

🏖️ Benefits

• Remote-first work arrangement • Flexible PTO • 100% company-paid employee-only medical, dental, and vision coverage option • Company contributions toward dependent coverage • Company-paid life and disability insurance • 401(k) with 4% match • Financial advisors • 6 weeks parental leave • 30-60-90 day plans • Frequent training • Peer-to-peer bonuses • Team celebrations