Growth Marketing Specialist

Job not on LinkedIn

🔥 5 minutes ago

🌐 United States, Canada – Remote

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💵 $65k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Growth Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Muck Rack

201 - 500 employees

🤝 B2B

📱 Media

💰 $180M Series A on 2022-09

B2B • Media

Muck Rack is a Public Relations Management (PRM) platform that assists organizations in connecting with journalists, reporting on media coverage, and demonstrating the value of their work. By leveraging a media database that curates hundreds of millions of data points, Muck Rack helps PR teams find the right journalists, generate coverage, monitor news, and manage their public relations efforts effectively. Journalists also benefit from Muck Rack's free tools, which allow them to showcase their portfolios and analyze the impact of their reporting.

📋 Description

• Build and release landing pages, templates, and new site sections in the CMS from Figma files and campaign briefs • Coordinate with design, content, product marketing, and engineering to create sprint plans based on a quarterly roadmap • QA every launch across browsers and devices • Protect site health through redirects, canonical tags, metadata, page speed, and accessibility basics • Own Google Analytics 4 and Google Tag Manager, remediate issues, and maintain event taxonomy, dataLayer, and conversion tracking • Establish trustworthy campaign attribution through UTM governance and channel definitions • Run the A/B testing program end to end, including hypotheses, variants, instrumentation, and next steps • Turn analytics into digestible insights for marketing stakeholders • Travel up to 10% for team collaboration, customer engagements, and company events • Attend the annual company offsite, typically held in Mexico

🎯 Requirements

• 2–4 years in web production, digital marketing, growth marketing, or marketing operations • Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar • Hands-on experience in Google Tag Manager and Google Analytics 4; built tags, triggers, and events independently • Comfortable with HTML and CSS, and able to read and adapt simple JavaScript • Understanding of funnels and why pages convert or do not convert • Proactively incorporate AI tools into day-to-day work to improve productivity and accelerate delivery • Experience with A/B testing or personalization tools (Webflow Optimize, VWO, Optimizely, Convert) preferred • Experience with B2B SaaS marketing sites preferred • Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing preferred

🏖️ Benefits

• Fully distributed team with a permanent remote setup • Home office stipend • Phone and internet reimbursement • Coworking membership • Virtual and in-person team bonding (lunches, events, competitions) • Competitive geo-neutral pay in the U.S. • Annual reviews to ensure equity and market alignment • Standardized bonus or commission structure • 401(k) with employer contributions • Equity opportunities • Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents • 100% premium coverage for individuals on high-deductible plans • 24/7 Virtual Care and Employee Assistance Program • Employer-funded HSA contributions and other pre-tax benefits • Quarterly wellness stipend and free Headspace subscription • 4+ weeks of PTO, plus paid sick and mental health days • 13 paid holidays with the option to swap for personal days • Up to 16 weeks of fully paid parental leave • Transparent pathways for internal mobility and promotion • Bi-annual performance reviews, team workshops, and leadership training • Unlimited access to Coursera and O’Reilly • 2 additional PTO days annually for learning and development • Commitment to equity and valuing diverse perspectives • Agile, founder-led company focused on collaboration and innovation

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