CRM Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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MyFitnessPal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $18M Series A on 2013-08

Healthcare • Food & Beverage • Consulting

MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.

📋 Description

• Serve as the team’s Braze expert for segmentation, personalization, and experimentation • Document CRM processes, naming conventions, and governance standards • Partner with Data Engineering and MarTech on troubleshooting, data pipeline monitoring, and integration validation • Identify and implement workflow automation opportunities • Improve personalization data pipelines, attributes, and events with Lifecycle Marketing, Data Engineering, and Product teams • Manage segmentation, dynamic content, and automation logic in Braze • Develop reusable templates and modular campaign components • Maintain a source of truth for active, upcoming, and stopped campaigns and canvases • Help the team deliver high-priority work on schedule • Support setup and QA of complex lifecycle campaigns and triggered Braze journeys • Conduct rendering and link testing for creative, technical, and deliverability standards • Assist with dynamic content and data-driven configurations • Execute Ads team campaigns across email and IAMs

🎯 Requirements

• 4–6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer products • Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization • Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting • Working knowledge of SQL or comparable tools to validate data and support CRM operations • Solid understanding of CRM data structures, including events, attributes, subscription states, and segmentation • Adoption of the latest AI tools in Braze and Claude to support work efficiency and effectiveness • Excellent attention to detail, process discipline, and cross-functional communication skills

🏖️ Benefits

• Healthcare, including medical, dental, and vision benefits • Parental planning and paid maternity and paternity leave • Mental health benefits and dedicated mental health days • Annual performance bonus • 401(k) plan with employer match • Responsible Time Off flexible time-off policy • Monthly wellness allowance • Monthly technology allowance • Two volunteer days off per calendar year for full-time teammates • Face-to-face team connection opportunities and annual company gathering • Mentorship program • Fertility-related assistance • Peer reward and recognition platform • MyFitnessPal Premium access • Virtual learning and development library and training opportunities • Retirement savings program with competitive employer match • Inclusive workplace and DEI initiatives