Senior Creative Strategy Lead

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 3%

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Freebird

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏭 Manufacturing

💄 Beauty

🛒 Retail

Manufacturing • Beauty • Retail

Freebird is a company that specializes in creating innovative electric shavers, primarily for head shaving. Their flagship product, the FlexSeries®, is designed to provide a smooth and comfortable shaving experience specifically for bald and balding individuals. The company offers various kits and accessories, including pre-shave oils and post-shave lotions, to enhance the shaving process. Freebird is dedicated to improving the head shaving experience with products that are water-resistant, efficient, and gentle on the skin. They market their products with benefits such as fast shaving times, smooth results, and a reduction in irritation.

📋 Description

• Develop and scale acquisition creative across multiple products • Own creative strategy for assigned lanes, including customer understanding, new angles, persuasive hooks and scripts, visual formats, and expansion of proven winners • Convert customer insights and performance learnings into creative direction and ads that drive profitable growth • Establish customer research foundations using reviews, interviews, surveys, comments, competitor analysis, and performance insights • Develop personas based on desires, fears, objections, buying triggers, necessary beliefs, and product-use moments • Translate research into creative opportunities, customer insights, and hypotheses • Identify and test customer segments, purchase motivations, use cases, and creative territories • Develop winning angles, hooks, and scripts using direct-response fundamentals • Identify, adapt, and develop visual formats across UGC, native content, demonstrations, animation, creator-led storytelling, and static creative • Define opening visuals, demonstrations, shot direction, pacing, on-screen text, and editing direction • Reverse-engineer successful paid and organic creative and adapt approaches to Freebird customers and products • Partner with creators, editors, production, Paid Media, and Analytics • Track winning, declining, promising, under-tested, and unexplored creative territories • Maintain portfolio coverage across personas, angles, awareness stages, formats, ad frameworks, and creator demographics • Build monthly Creative Portfolio Sprint Plans supporting 30 concepts per month per active lane • Prioritize opportunities based on customer evidence, performance learnings, business needs, and production capacity • Provide writers and production with executable direction on audience, awareness level, customer tension, angle, hypothesis, mechanism, proof, visual format, and opening execution • Analyze winners and build expansion plans across personas, hooks, formats, creators, proof, scripts, stories, and demonstrations • Evaluate creative by CAC, purchase volume, profitable spend potential, hook, hold, click, and engagement metrics • Turn completed tests into decisions to expand, revise, retest, deprioritize, or explore further • Coach writers on customer insight, angle development, persuasion, and strategic coherence • Partner with creator leadership to identify talent, demonstrations, stories, and footage needed for portfolio strategy • Build reusable briefs, examples, and decision rules to improve team decision-making

🎯 Requirements

• Demonstrated success developing performance creative strategy for DTC or ecommerce brands, with specific acquisition results • Demonstrated record of discovering new winning angles and expanding proven creative into additional profitable spend • Hands-on customer research experience, including reviews, interviews, surveys, and VOC analysis • Ability to uncover customer motivations and beliefs beyond surface-level demographics • Experience directing writers and collaborating with creators, editors, production, and paid media teams • Ability to translate strategy into clear direction • Experience managing creative strategy across multiple products, audiences, or acquisition portfolios simultaneously • Strong commercial judgment connecting creative performance to CAC, contribution economics, and business results • Hands-on experience developing and evaluating Meta acquisition creative at meaningful spend levels • Strong visual creative judgment • Hands-on direct-response copywriting skills, supported by examples of ads helped develop and scale • AI fluency and resourceful workflow-improvement approach using modern tools for research, ideation, scripting, and execution • Ability to work with meaningful overlap with US working hours

🏖️ Benefits

• Remote-first & flexible; work from anywhere with autonomy, trust, and meaningful overlap with US working hours • Competitive compensation • Medical, dental, and vision coverage • 401(k) with company match • Unlimited PTO • Opportunity to grow and make an impact • Real ownership and accountability • High autonomy and low-politics culture • People-focused culture with open communication, collaboration, support, and celebration of wins • Opportunities for continuous growth, improvement, and innovation

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