Digital Retail Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Kitsch

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

💄 Beauty

🛒 Retail

👥 B2C

Beauty • Retail • B2C

Kitsch is a global beauty powerhouse founded by Cassandra Thurswell in 2010. The company is built on positivity and hard work, offering elevated beauty solutions that are reliable and sustainably made. Kitsch provides a full range of beauty favorites, available in over 20,000 retail locations worldwide, including hair care, skin tools, and shower accessories. Its products are featured in several collaborations and focus on providing easy and special beauty solutions for daily use.

📋 Description

• Build Kitsch's digital growth model, including forecasting, channel mix and budget across paid social, search, creator and affiliate, TikTok Shop, marketplaces and retail media • Provide leadership with a clear plan within the first 90 days for where every dollar goes and why • Grow revenue profitably by managing CAC, LTV, MER and ROAS and reallocating budget toward what works • Drive digital demand that converts at Target, Ulta, Instacart, DoorDash and other retailers • Set up attribution, incrementality tests, dashboards and a weekly growth review • Combine DTC, marketplace and retailer data into one clear view • Partner with Creative to build and scale a testing system, including creator and TikTok Shop content • Optimize product discoverability and purchase readiness on retailer sites • Ensure every launch has digital support from day one • Use AI to accelerate research, analysis, reporting and creative work and build reusable team tools

🎯 Requirements

• Experience owning a meaningful multi-channel paid budget with clear results at a consumer brand (CPG, DTC or ecommerce) • Hands-on retail media experience on at least one of these networks: Target, Ulta, Instacart or DoorDash • Experience building measurement: attribution, incrementality tests and dashboards • Comfort with unit economics: CAC, LTV, MER and contribution margin • Daily use of AI tools for analysis, reporting or creative work • Experience in beauty, hair care or personal care (nice to have) • Experience with TikTok Shop, affiliate or creator programs (nice to have) • Digital shelf experience: product content, reviews and search rank on retailer sites (nice to have) • Experience working with Target, Ulta or Walmart vendor teams (nice to have) • A track record of building internal tools or automated reporting (nice to have) • Must currently be based in the United States

🏖️ Benefits

• Remote work (US) • Full-time employment

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