
51 - 200 employees
Founded 2010
💄 Beauty
🛒 Retail
👥 B2C
Beauty • Retail • B2C
Kitsch is a global beauty powerhouse founded by Cassandra Thurswell in 2010. The company is built on positivity and hard work, offering elevated beauty solutions that are reliable and sustainably made. Kitsch provides a full range of beauty favorites, available in over 20,000 retail locations worldwide, including hair care, skin tools, and shower accessories. Its products are featured in several collaborations and focus on providing easy and special beauty solutions for daily use.
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51 - 200 employees
Founded 2010
💄 Beauty
🛒 Retail
👥 B2C
Beauty • Retail • B2C
Kitsch is a global beauty powerhouse founded by Cassandra Thurswell in 2010. The company is built on positivity and hard work, offering elevated beauty solutions that are reliable and sustainably made. Kitsch provides a full range of beauty favorites, available in over 20,000 retail locations worldwide, including hair care, skin tools, and shower accessories. Its products are featured in several collaborations and focus on providing easy and special beauty solutions for daily use.
• Watch campaign performance and pacing all day, and act fast when something's off • Run daily optimizations: adjust budgets, pause what's not working, launch new tests • Run a structured creative testing process and find the ads worth scaling • Keep naming conventions and automated rules clean and consistent • Work closely with the creative team, sharing what's performing to guide new concepts • Report weekly on spend, CPA/ROAS, and testing results
• 5+ years buying Meta ads at real scale — you've personally managed $100K+/month (ideally $250K+) on DTC e-commerce with purchase objectives • Deep knowledge of attribution mechanics: 7DC vs. 1DC, conversion lag, and why intraday ROAS numbers can mislead • Hands-on experience with structured creative testing (1-1-X, ABO signal isolation, CBO scaling) and Advantage+ Shopping • Experience building or running Meta Automated Rules • Discipline. You log your decisions, respect what's in and out of your lane, and push for changes at the weekly review — not on the fly • Comfortable with spreadsheets: pacing math, CPA/ROAS modeling, threshold formulas • Nice to have: Experience with whitelisting/spark ads and creator UGC pipelines at scale • Experience ramping a brand-new account from zero to six figures/month • Familiarity with CAPI, post-purchase survey attribution, or MMM-lite triangulation • Background in consumer beverage, food, or wellness.
• None specified
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