Acquisition Manager – Paid Media, Ecommerce

Job not on LinkedIn

🕒 October 14

🇬🇧 United Kingdom – Remote

💵 £40k - £55k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

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Naya

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 $5.7M Seed Round on 2022-03

Consulting • Marketing • Logistics

Naya is a pioneering platform designed specifically for product design, aiming to enhance and streamline the design journey from concept to execution. It serves as a central hub for design studios, allowing teams to manage a plethora of assets—such as 3D models and videos—while integrating various design tools and facilitating collaboration among stakeholders. With the goal of reducing fragmentation and inefficiencies in the design process, Naya supports creativity and sustainability through better organization of workflows and documentation. Founded in association with Harvard's Design School, Naya has garnered the attention of notable investors and is utilized by teams globally, advocating for a more thoughtful and innovative approach to product design.

📋 Description

• Own the strategy for paid media investment and ecommerce website trading through the first purchase • Set the annual and quarterly media plan across paid social, paid search and emerging channels • Allocate investment across markets and phase it across seasonal launch windows • Trade the website commercially, including merchandising, product presentation, onsite search, navigation, basket and checkout performance • Manage homepage, landing page and collection merchandising, product page effectiveness, promotional execution, delivery and service proposition visibility • Own launch readiness and execution on site in every market • Establish the weekly trading rhythm, review performance and feed insights back into media • Build the CRO and experimentation roadmap, define hypotheses and prioritisation, and interpret test results • Prioritise the development backlog with the web partner and act as the commercial voice • Direct performance agencies by setting briefs, targets, reporting rhythms and account strategy • Shape campaign architecture, audience strategy and creative deployment • Maintain tracking discipline and clean, comparable data • Build acquisition reporting, consistent metric definitions and an incrementality testing programme • Reconcile platform-reported performance with banked orders and maintain acquisition cost ceilings by market • Evaluate new channels, design tests and make recommendations • Work with agency and development partners, with the role reporting to the Head of Revenue

🎯 Requirements

• Has owned a paid social and paid search budget at meaningful scale in a direct to consumer or ecommerce business, and been answerable for its performance • Has traded an ecommerce site commercially: merchandising, conversion and launch execution, rather than simply briefing a developer and waiting • Can build and defend an acquisition cost and contribution model • Can identify when platform reporting has drifted from commercial reality • Understands incrementality well enough to design and interpret a test • Has directed a performance agency, including setting targets, shaping structure and holding partners to account constructively • Self starter comfortable building process in a small, fast moving team • Premium or considered purchase category experience, where price is not the lever (useful, but not essential) • Strong conversion optimisation or experimentation background (useful, but not essential) • Hands-on experience with Shopify or a comparable platform (useful, but not essential) • Launch-driven or highly seasonal demand experience (useful, but not essential) • Marketplace advertising experience (useful, but not essential) • Hands-on experience with an incrementality or media mix tool (useful, but not essential) • UK or European time zone

🏖️ Benefits

• Quarterly in person meet up • Clear route to Head of as the channel and team grow • Additional headcount planned as the channel matures

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