Advertising Manager

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Logo of Neato®

Neato®

51 - 200 employees

🛍️ eCommerce

🤝 B2B

💰 Venture Round on 2023-06

eCommerce • Marketing • B2B

Neato® is a comprehensive partner for consumer brands seeking to enhance their eCommerce presence, particularly on Amazon. The company offers a full suite of services including marketplace management, creative design, product marketing, and digital advertising, along with prep and fulfillment from their semi-automated warehouse. Neato provides bespoke marketplace strategies tailored to each brand, leveraging cutting-edge technology and business intelligence to drive growth. As an exclusive retailer for its partners on Amazon, Neato helps brands maintain control and increase sales through innovative solutions like bundling and upselling. The company prides itself on being a one-stop shop for eCommerce growth, eliminating the need for multiple agencies. With accolades such as top seller status on Amazon and recognition among the fastest growing companies in America, Neato is committed to strengthening customer loyalty and boosting brand retention.

📋 Description

• Own end-to-end advertising strategy across Neato's multi-brand portfolio, with Amazon as the key focus and TikTok Shop and Walmart Connect as growing channels • Set the objectives, budgets, and guardrails; the overseas Advertising Strategist executes within them under your direct management • Primary advertising point of contact for Senior Brand Managers and senior leadership • Turn performance data into clear, jargon-free direction — proactively, without waiting to be asked • Configure and manage Xnurta campaign settings, and build/maintain campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brand Video, Walmart Sponsored Search, and TikTok Shop paid formats • Develop keyword strategy per brand — core targets, negative keyword frameworks, search term harvesting • Lead quarterly strategic planning: review prior period, identify shifts, set goals, build the go-forward roadmap • Serve as direct manager of the overseas Advertising Strategist • Run regular check-ins; review reports, flag discrepancies, provide feedback • Translate performance into clear, jargon-free summaries • Own weekly and monthly performance reports per brand across all channels • Run monthly campaign audits using Xnurta, Amazon Brand Analytics, Helium 10, and Data Dive • Identify creative asset needs across the portfolio and submit briefs to the Creative team

🎯 Requirements

• 3–5 years hands-on Amazon Sponsored Ads management (Sponsored Products, Brands, Display) across a multi-brand or multi-account portfolio, ideally in a 3P/2P seller or brand aggregator environment • Deep fluency in Amazon advertising metrics (ACOS, ROAS, TACOS, CTR, CVR, CPC, impression share, placement performance, NTB metrics) and advanced concepts like dayparting, placement multipliers, AMC, bid-by-placement, and defensive vs. offensive keyword strategy • Proficiency with an Amazon ad management platform — Xnurta strongly preferred; deep experience with Pacvue, Perpetua, Quartile, or Teikametrics considered • Strong written and verbal communication — able to translate performance to non-technical stakeholders in plain, business-focused language, with concise, insight-led reporting • Proactive, ownership-oriented — manages junior team members or execution partners and drives forward without waiting to be directed.

🏖️ Benefits

• Neato is an equal opportunity employer • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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