Social Director

🕒 May 9

🏢🏡 New York City – Hybrid

💵 $120k - $150k / year

⏰ Full Time

🔴 Lead

👔 Director

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NewGen

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📱 Media

🎮 Gaming

🤝 B2B

🔥 Funding within the last year

💰 Grant on 2025-08

Media • Gaming • B2B

NewGen is a social-first creative agency that connects brands, creators, and communities to produce influencer-driven content, creator marketing, and data-led social strategies. The agency combines an in-house creative team with a network of around 50,000 creators to deliver content production, community-building, paid & performance, and gaming/innovation campaigns for forward-thinking brands across the UK, US and beyond.

📋 Description

• Lead Social & Influencer Strategy • Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts • Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics • Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses • Translate strategic platforms into practical outputs, including: Social & channel strategies Influencer/creator strategies Messaging frameworks Campaign structures & always-on planning Creative and content strategies • Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI) • Partner with the Data & Insights team to: Brief research needs clearly and early • Translate research findings into actionable insights and strategic implications • Lead strategic research projects such as: Concept & message testing Social listening Trend spotting Audience segmentation & need-state mapping • Own the development of clear, inspiring creative briefs for social and influencer work — setting direction, not just background • Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas • Review creative work, content calendars, and influencer outputs consistently to ensure: Strategic alignment Platform relevance Cultural and social credibility • Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics) • Partner with analytics and account teams to: Analyze campaign and full-year performance • Identify learnings and optimisation opportunities • Make clear, data-backed strategic recommendations • Review and approve monthly performance reports, ensuring insights are meaningful and actionable • Support and help lead new business pitches, spearheading social and influencer strategy • Help establish and evolve social-first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered • Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant

🎯 Requirements

• 6–9+ years of experience in social strategy, digital strategy, or integrated strategy roles • Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.) • Strong experience developing influencer and creator strategies • Comfort building data-led strategies using research and performance insights • Proven experience briefing creative teams and shaping social-first ideas • Experience leading brainstorms and strategic workstreams independently • Ability to balance big-picture thinking with practical execution • Strong presentation and storytelling skills • Experience mentoring or managing junior strategists • Agency experience, ideally in a fast-paced, social-first environment • Knowledge of gaming and creator culture is a plus

🏖️ Benefits

• Highly competitive • 30 Days Holiday (not including Federal Holidays), inclusive of reset below • Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time) • Birthday leave – An additional paid day off on your birthday • Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave • Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Paid Time Off (Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Training & Development