VP Commercial North America

🕒 July 20

🏢🏡 New York City – Hybrid

💵 $175k - $235k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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NewGen

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

🎮 Gaming

💰 Grant on 2025-08

Marketing • Media • Gaming

NewGen is a social-first creative agency that connects brands, creators, and communities to produce influencer-driven content, creator marketing, and data-led social strategies. The agency combines an in-house creative team with a network of around 50,000 creators to deliver content production, community-building, paid & performance, and gaming/innovation campaigns for forward-thinking brands across the UK, US and beyond.

📋 Description

• Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them • Take full P&L accountability for new business revenue across the US and Canada, with direct responsibility for the performance across the territory • Identify and prioritise the highest-value growth opportunities across social, influencer and creator briefs — shaping where and how NewGen competes in market • Build the commercial infrastructure — processes, tools, reporting and culture — that will scale with the business • Develop and lead the North American commercial team, creating a high-performance new business function • Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America • Lead NewGen's most strategically significant pitches and commercial negotiations — personally driving multi-year, multi-market and transformational partnership agreements • Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy • Serve as a highly visible, authoritative voice for NewGen in the North American market — at industry conferences, events, media and in client rooms • Secure and personally deliver keynote and senior speaking opportunities that build NewGen's brand and reputation at the highest levels of the industry • Champion NewGen's positioning as a leader in Creator AI technology, credibly articulating how our tech stack delivers genuine business transformation for major brands • Stay at the forefront of platform shifts, creator economy trends, competitor positioning and brand investment patterns — translating market intelligence into strategic advantage for the business • Serve as a true strategic partner to the US Managing Director on day-to-day commercial execution, resourcing and go-to-market priorities • Maintain a cadence of structured commercial reporting to the Co-Founder & Global CCO — pipeline, revenue forecasts, market intelligence and strategic opportunity assessment — and actively co-shape global commercial strategy with North American market insight • Identify white space opportunities and emerging verticals for NewGen to expand into across North America, bringing forward-looking commercial thinking to both the US Managing Director and global leadership team • Lead, inspire and develop the North American commercial team — currently including the Associate Partnerships Director — with a view to scaling the team as the business grows • Set clear performance standards, coach commercial talent, and build a culture of ambition, accountability and collaboration within the new business function • Partner with strategy, creative and influencer teams to ensure pitch quality, coherence and consistent standards across all commercial activity • Oversee smooth client onboarding by working closely with account and operations leadership on handoffs, ensuring commercial relationships convert into exceptional delivery

🎯 Requirements

• 10+ years in commercial leadership, business development or revenue-generating roles within social, influencer or creator marketing — with a significant portion in the US or Canadian market • A track record of building, leading and scaling commercial teams and functions, not just managing pipelines • Demonstrable success originating and closing multi-million dollar, multi-year partnership agreements with major brands and holding companies • An active, transferable network of senior marketing decision-makers you can credibly activate within your first few months in the role • Deep financial acumen — setting revenue targets, managing commercial performance and driving accountability across a territory or market • Exceptional C-suite presence and gravitas — you are comfortable as the most senior person in the room and have the credibility to operate at that level • Deep fluency in the influencer, creator and social media landscape, including a forward-looking understanding of Creator AI technology and the evolving creator economy • Strong, active network of senior marketing decision-makers, pitch consultants and agency relationships across North America • Experience shaping commercial strategy at a senior or executive level — contributing to business direction, not just executing against it • Outstanding communication, storytelling and negotiation skills — you can articulate a compelling commercial vision and close complex deals • A bias for speed and action — comfortable operating with minimal onboarding support and building momentum from day one

🏖️ Benefits

• 30 days holiday (not including Federal Holidays) • Reset Policy — up to 10 non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time) • Birthday leave — an additional paid day off on your birthday • Holiday shutdown — company-wide closure at year-end • Health Care Plan (Medical, Dental and Vision) • Retirement Plan (401k, IRA) • Paid Time Off (Sick and Public Holidays) • Family Leave (Maternity, Paternity) • Training and Development