Marketing Events Manager

🔥 23 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 10%

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NewRocket

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

NewRocket is a top global ServiceNow partner, providing a wide range of services and solutions to help enterprise leaders solve complex business problems. They specialize in advisory and transformation services, design and implementation, managed services, and more, focusing on improving customer and employee experiences through the use of the ServiceNow platform. Their solutions include platforms and integrations, security, risk, and resilience, as well as technology excellence. NewRocket serves a variety of industries including education, healthcare, financial services, and the public sector, among others, and is known for their expertise in UI and UX design as well as their ability to enhance workflows and improve business processes efficiently.

📋 Description

• Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership, and drive executive engagement • Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement • Oversee event planning, content, speaker enablement, logistics, on-site execution, and post-event follow-up • Partner with Marketing to execute integrated email, social, paid/organic, landing page, and nurture campaigns around each event • Track event performance, manage budgets, and oversee vendor relationships for maximum ROI • Collaborate with key partners to plan and execute co-marketing initiatives such as forums, summits, and roadshows • Ensure consistency in brand representation, shared content, and lead management processes • Develop and distribute pre-, during-, and post-event sales kits, including messaging, meeting scripts, follow-up templates, and collateral • Coordinate with Sales on target mapping, meeting scheduling, and on-site executive engagement programs • Identify and prepare customer speakers and advocates for presentations, case studies, and executive meetings • Capture event stories and insights to fuel marketing and sales campaigns • Ensure event assets align with NewRocket brand standards • Manage creative production and merchandise procurement • Source, negotiate, and manage agencies and event vendors; conduct check-ins and approve invoices • Monitor spend versus plan and evaluate return on investment • Build and manage campaigns and workflows in HubSpot; track performance through Salesforce • Manage projects in Asana and leverage LinkedIn for event promotion and engagement analytics • Report to the Director of Marketing or equivalent

🎯 Requirements

• 3+ years of experience in event marketing, field marketing, or integrated marketing, with proven impact on pipeline and revenue • Demonstrated success managing both global and regional programs—from strategy through flawless execution • Excellent project management, communication, and stakeholder leadership skills • Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action • Proficiency with HubSpot or similar marketing automation tools • Proficiency with Salesforce or similar CRM • Proficiency with Asana or other project management tools • Proficiency with creative platforms such as Canva or Figma • B2B/SaaS experience required • ServiceNow ecosystem experience preferred

🏖️ Benefits

• Approximately 25% travel during peak event seasons for flagship events