Head of Digital Marketing

Job not on LinkedIn

🔥 0 minutes ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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Nextracker Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

⚡ Energy

🔧 Hardware

🤝 B2B

Energy • Hardware • B2B

Nextracker Inc. is a provider of solar energy solutions that designs, supplies, and supports utility-scale solar projects from design through operations. The company delivers specialized solar tracking hardware, installation logistics, training, and ongoing operations support, and pairs field-proven equipment with data-driven “solar intelligence” to improve yield, speed deployments, and ensure reliable performance in challenging environments worldwide.

📋 Description

• Lead the company’s digital ecosystem, customer journey strategy, demand generation efforts, and integrated digital marketing programs. • Serve as the lead owner of Nextpower’s digital experience and growth marketing strategy. • Oversee website experience, roadmap and optimization, customer journey development, SEO/AEO strategy, account-based marketing (ABM), email marketing, demand generation and digital campaigns. • Work cross-functionally with communications, marketing, sales, regional teams, and agency partners to create integrated digital experiences that strengthen brand visibility, generate demand, and support business growth. • Serve as the strategic owner of Nextpower’s global website experience and digital customer journey roadmap. • Lead ongoing website strategy, optimization, and governance across corporate, campaign, and landing page experiences. • Develop and execute website roadmap priorities aligned to business goals, customer needs, and brand strategy. • Drive conversion optimization initiatives to improve engagement, lead generation, and user experience. • Partner with internal stakeholders and agency teams on UX recommendations, audience journeys, content strategy, and site enhancements. • Oversee email marketing strategy and execution, including newsletters, nurture campaigns, automated journeys, event follow-up sequences, and engagement campaigns. • Collaborate with sales and business stakeholders to align campaigns with commercial priorities and customer needs. • Analyze campaign performance and develop actionable insights and recommendations to optimize future programs.

🎯 Requirements

• 12+ years of experience in digital marketing, brand strategy, demand generation, digital communications, or integrated marketing roles. • Proven experience leading website strategy, digital customer journeys, and integrated digital marketing programs. • Experience with demand generation, ABM, email marketing, nurture campaigns, and audience segmentation strategies. • Strong experience partnering cross-functionally with communications, sales, brand, analytics, and executive stakeholders. • Demonstrated success managing integrated campaigns that drive engagement, visibility, and business outcomes. • Experience working in complex, matrixed, and fast-paced organizations. • Strong understanding of SEO, digital analytics, conversion optimization, and emerging digital engagement trends. • Experience collaborating with agency partners and managing external vendors. • Strong project management and organizational skills with ability to manage multiple priorities simultaneously. • Experience within energy, sustainability, infrastructure, industrial, B2B, technology, or highly regulated industries (preferred). • Familiarity with modern marketing automation and CRM platforms (preferred). • Experience developing executive-level presentations, narratives, and strategic recommendations (preferred). • Experience supporting international or LATAM marketing initiatives (preferred). • Portuguese language proficiency strongly preferred.

🏖️ Benefits

• Nextpower is an equal opportunity employer • We celebrate diversity and are committed to creating an inclusive environment for all employees.