Senior Product Manager, Consumer Engagement

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Logo of Niche

Niche

201 - 500 employees

Founded 2002

📚 Education

🏪 Marketplace

🤝 Non-profit

Education • Marketplace • Non-profit

Niche is a platform that simplifies the search for educational institutions, ranging from K-12 schools to colleges and graduate schools. It provides users with data, reviews, and insights to help them find schools that fit their individual needs. Niche offers tools for comparing schools, tracking the application process, and accessing scholarships and financial aid information, making it easier for students and families to navigate the education landscape.

📋 Description

• Own the registered student relationship end to end after registration • Define activation, first value, and ongoing return behavior across the post-registration lifecycle • Move registered-student cohorts in partnership with marketing across web and app experiences • Improve lifecycle messaging, push notifications, and personalized recommendations • Decide what messages to send, to whom, when, and what to stop sending • Improve personalization and matching quality for school recommendations, saved-list intelligence, scholarships, and cost matching • Balance student experience with business needs by growing actionable student-interest data • Unlock insights for college partners to support revenue • Align with other product teams and cross-functional partners on dependencies and roadmap opportunities • Understand the registered student funnel, return-rate curves, and effective re-engagement surfaces • Conduct student research and ship engagement and retention tests • Develop strategy around metrics tied to business value • Improve the registered experience for the next enrollment cycle based on engagement and retention patterns

🎯 Requirements

• Comfort with ambiguity and real ownership • Strong background in data and ability to understand SQL • Experience designing experiments connecting leading metrics with long-term user outcomes • Hands-on user research experience • Close partnership with design to understand user problems and solutions • Experience shipping products where an AI model performed meaningful work • Ability to evaluate AI cost and quality tradeoffs • Use of AI tooling for research, analysis, and shaping product bets • Ability to think beyond immediate impact, weigh second-order effects, and make high-quality decisions • Genuine investment in making school research and enrollment easy, transparent, and free • Legally authorized to work in the United States without sponsorship now or in the future • Nice to have: background in a two-sided marketplace • Nice to have: experience influencing short-term metrics toward long-term outcomes • Nice to have: familiarity with college search, admissions, or financial aid • Nice to have: experience with consumer-facing products for teenagers

🏖️ Benefits

• Annual Bonus and Stock Option Program • Fully flexible workforce with remote work, Pittsburgh office, or a combination • 100% paid employee health plan, including vision and dental and supplemental coverage • Flexible Paid Time Off Policy • Work-from-home office stipend • 12 weeks fully paid parental leave for all employees • Short-term disability for birthing parents • 401(k) with employer match

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