Product Marketing Specialist

🔥 0 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $74.7k - $93.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Nilfisk

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Nilfisk was founded in 1906 by the Danish engineer P.A. Fisker. Today the company is a world-leading global provider of professional cleaning equipment and services. More than 90% of sales are for professionals while the remaining part of the business aimed at consumers covers floorcare equipment, vacuum cleaners, and high-pressure washers.

📋 Description

• Coordination and execution of new product launches, working closely with cross-functional teams including product development, sales, and marketing. • Collaborate closely with product development teams to understand new product features and benefits, providing critical input for marketing campaigns. • Create and activate marketing campaigns focused on new product launches, including email marketing, online advertising, and social media to target end-users and dealers. • Work closely with the sales and product team to support training and sales tools. • Localize and maintain product collateral, including product datasheets, presentations, training and sales enablement materials specific products. • Monitor and report on the performance of new product marketing initiatives, tracking key metrics and adjusting strategies as needed to ensure successful launches. • Use analytics to measure the effectiveness of new product marketing campaigns and recommend improvements. • Support tradeshows with product marketing knowledge and recommendations. • Support the updating of current product assets across all product line – floorcare, vacuums and HPW. • Conduct market research to identify customer needs and competitive insights, with a specific focus on product positions and strategies. • Coordinate marketing efforts for promotions of products that lag in unit volume or promotional support, including PAC.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field. • 3 years of experience in product marketing, B2B marketing, or a related role. • Strong analytical skills and the ability to interpret data to make informed decisions. • Excellent written and verbal communication skills. • Proficiency in Microsoft Office Suite and marketing software/tools. • Highly organized, with the ability to manage multiple projects simultaneously. • Team player with strong interpersonal skills and the ability to work collaboratively across departments. • Ability to travel up to 10% of the time.

🏖️ Benefits

• Health, Dental, Vision • Basic and Supplemental Life • Critical Illness and Accident Insurance • Flexible Spending Accounts • Health Savings Account with Company Contribution • 401K with Company Match • Long and Short Term Disability • Employee Assistance Program • Legal Plan • Parental Leave • Paid Vacation and Sick Time • Paid Volunteer Day • Tuition Reimbursement • Wellness Reimbursement • Scholarship opportunities