Head of Digital

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🔥 3 minutes ago

🗽 New York, Texas – Remote

🗽 New York – Remote 🤠 Texas – Remote

⏰ Full Time

🔴 Lead

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Nood

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2016

💄 Beauty

🛍️ eCommerce

🔧 Hardware

Beauty • eCommerce • Hardware

Nood is a direct-to-consumer beauty brand that sells FDA-cleared, at-home IPL (intense pulsed light) hair removal devices alongside complementary body care products like serums, shave products, exfoliants, and razors. The company positions its devices as dermatologist-backed, pain-free, and cost-saving alternatives to professional laser and waxing, and markets primarily through an e-commerce storefront with subscription options and a 90-day guarantee. Nood targets consumers seeking long-lasting hair reduction, smoother skin, and convenient at-home grooming solutions.

📋 Description

• Own the DTC P&L, accountable for revenue and contribution margin • Set and execute Paid Acquisition Strategy, allocating budget across channels • Lead Performance Creative function, driving creative testing and iteration • Build Growth Experimentation system with prioritized testing • Own CRO conversion roadmap across Shopify and coordinate with web/dev resources • Manage CRM agency relationship and direct retention outcomes across email + SMS • Establish Growth Operating Cadence with standardized reporting and accountability

🎯 Requirements

• 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability in ecommerce or consumer • Consulting background preferred with transition into growth or digital leadership at a DTC/consumer brand • Deep working knowledge of Meta + Google with a track record of scaling profitably • Strong command of CRO, offer architecture, lifecycle/CRM strategy, and experimentation design • Experience managing direct reports, contractors, and agencies with clear expectations and measurable output • Nice to have: beauty/skincare/wellness/devices experience, familiarity with Shopify + Triple Whale, marketplace dynamics (Amazon, Target.com, Walmart.com, TikTok Shop), and experience scaling creator/whitelisting acquisition.

🏖️ Benefits

• Competitive base salary commensurate with experience and scope • Performance-based incentives tied to growth + efficiency outcomes • Potential equity consideration depending on level and ownership • Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility • Preference for candidates based in or able to travel regularly to New York City or Austin, TX for working sessions**