Director of Demand Generation

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NovoEd

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📚 Education

☁️ SaaS

👥 HR Tech

Education • SaaS • HR Tech

NovoEd is an AI-enabled talent development platform designed to enhance employee training and organizational effectiveness. It focuses on providing customizable learning experiences that drive leadership development, employee onboarding, and functional upskilling through innovative tools and technologies. With a commitment to building future-ready talent, NovoEd offers a comprehensive solution for enterprises and training providers to transform their workforce and achieve measurable business outcomes.

📋 Description

• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days • Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability) • Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy • Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline • Manage relationships with our paid media agency, web developer, and other 3rd parties as needed • Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management • Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows • Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops • Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey • Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search • Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture • Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D • Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time • Partner with the VP of Marketing on campaign narrative and integrated campaign execution • Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact • Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution • Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine

🎯 Requirements

• 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role • Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management • Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution • Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when • Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers • Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment • A team player - we’re a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals • Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment.

🏖️ Benefits

• Paid Parental Leave • Flexible vacation days • Comprehensive health care coverage • Phone, internet & work-from-home reimbursements