Senior Manager, Shopper Marketing – E-Commerce

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $135k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

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Oatly

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

Oatly is a company that was founded in 1994 with the goal of producing sustainable and responsible products, specifically plant-based alternatives like oat milk. The company is dedicated to promoting healthier living by offering products with maximum nutritional value and minimal environmental impact. Oatly believes in the importance of companies taking responsibility for societal issues and advocates for growing food for direct human consumption rather than for animal feed. Its mission includes making positive changes in eating habits without taxing the planet's resources.

📋 Description

• Lead development and execution of customer-specific shopper marketing strategies across Oatly US Retail • Build annual customer marketing plans aligned with brand objectives, retailer priorities, and growth opportunities • Create and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channels • Partner with Sales and Category Management teams on customer line reviews, new item launches, seasonal programs, and growth initiatives • Manage shopper marketing budgets and evaluate program effectiveness using sales, incremental volume, ROI, and conversion metrics • Collaborate with Brand Marketing to translate national campaigns into retailer activation plans • Develop sales materials and retailer growth stories based on shopper insights and category trends • Manage agency partners for retail media, shopper activation, and creative development • Build a scalable omnichannel growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platforms • Own commercial performance and growth strategy across digital commerce platforms • Develop and optimize digital advertising programs to drive traffic, conversion, and repeat purchase • Improve digital shelf performance, content, ratings and reviews, search visibility, and conversion • Establish and optimize routes-to-consumer, fulfillment processes, and operational capabilities • Monitor and report on e-commerce sales performance, profitability, and marketing metrics • Develop annual omnichannel growth plans and recommend future investment opportunities

🎯 Requirements

• Bachelor’s Degree Required • 8+ years of CPG experience, with direct ownership of Shopper/Omni-Channel Marketing or E-commerce function • Proven track record planning and executing retailer-specific marketing programs that delivered measurable sales results • Experience partnering directly with retail sales teams and major national retailers • Strong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystems • Experience managing agency relationships and marketing budgets • Demonstrated analytical skills with the ability to turn performance data into actionable recommendations • Experience supporting Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platforms • Exposure to emerging commerce channels, including social commerce and TikTok Shop • Connected to Oatly’s mission of encouraging health, sustainability, and transparency • Self-starter able to work without direct supervision • Individual accountability and ownership • Comfortable working in a smaller, growing brand and with ambiguity • Entrepreneurial spirit • Comfortable sharing talents and working collaboratively

🏖️ Benefits

• Flexible vacation • Great benefits • Pet insurance • Paid volunteer days off throughout the year • Free six-packs of oatmilk • Reasonable accommodations to enable a barrier-free interview experience

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