Growth Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌵 Arizona, Colorado, +26 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OpenEd.co

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

📚 Education

👥 B2C

Education • B2C

OpenEd. co is a provider of free, state-based homeschooling programs and resources for families. The site offers courses, clubs, cohorts, enrollment guidance, newsletters, and community support to help parents run flexible, at-home education; it emphasizes being widely recommended by homeschool families and operates across multiple U. S. states. Materials and enrollment appear focused on K–12 homeschool support delivered directly to families online (courses, clubs, resources, and informational guides).

📋 Description

• Quarterback new state launches end to end across paid, SEO, lifecycle, content, brand, and partnerships • Build and continuously improve coordinated go-to-market launch strategies and playbooks • Incorporate state-specific regulatory and market considerations into acquisition strategy • Own SEO strategy, keyword priorities, technical SEO recommendations, schema, metadata, headings, internal linking, URL structure, and on-page conventions • Help shape page templates and layouts for Google and AI-powered search • Own conversion strategy for high-impact program pages • Analyze funnels, run A/B tests, experiment with landing pages, and improve applicant conversion • Own lifecycle marketing across nurture, re-engagement, TOFU, MOFU, and referral journeys • Build segmented, automated experiences that move families from first interaction to enrollment • Build referral mechanics into lifecycle flows and work with the ambassador program • Manage the paid media agency, establish growth targets, review performance, and improve results • Test creative, audiences, and channels to increase awareness, qualified applications, enrollment, and efficiency • Own state-level pipeline reporting and turn data into decisions • Track traffic, page/source conversion, lead-to-enrollment rates, paid performance, word-of-mouth, referrals, and acquisition sources • Work with the Director, Growth Marketing on strategy and priorities • Personally stand up pages, campaigns, lifecycle flows, and launch programs while managing external agencies • Reprioritize campaigns, launch timelines, landing pages, partnerships, and decisions as conditions change

🎯 Requirements

• 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale, with B2C experience within the last 5 years • Experience managing multiple markets, regions, or campaigns simultaneously • Experience with paid search and paid social, with a track record of generating qualified leads • Experience managing agencies or external partners against performance goals • Understanding of SEO strategy and technical SEO fundamentals • Hands-on CRO, A/B testing, and landing-page experience • Experience building lifecycle and email programs using marketing automation tools • Strong analytics skills and ability to turn numbers into action • Webflow experience strongly preferred • Ability to manage multiple channels, campaigns, and launches • Ability to work independently and figure things out • Applicants must be living in one of the listed states: Arkansas, Arizona, Colorado, Florida, Georgia, Idaho, Indiana, Illinois, Iowa, Kansas, Massachusetts, Maryland, Minnesota, Missouri, Montana, North Carolina, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, or West Virginia • Authorization to work in the United States

🏖️ Benefits

• 401(k) with company matching opportunities • Comprehensive medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA benefits • Fully remote work environment • Flexible working hours with an emphasis on healthy work-life balance • Generous PTO • Competitive salary • A collaborative, supportive team where your work actually matters