Digital Marketer

🕒 August 13

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Outsourcey

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • IT outsourcing

Outsourcey is a leading remote staffing agency specializing in connecting businesses with skilled offshore talent. They simplify the outsourcing process for companies ranging from startups to Fortune 500 firms, offering flexible staffing solutions without long-term contracts or setup fees. By leveraging a vast network of qualified professionals, Outsourcey helps clients reduce operational costs while improving efficiency and scalability, ensuring that businesses can effectively meet their project demands across various industries.

📋 Description

• Develop and execute a comprehensive digital marketing strategy to increase website traffic, visibility, and e-commerce revenue • Lead the SEO strategy to achieve first-page and top Google rankings for high-value keywords • Conduct keyword research related to Mexican candy, snacks, specialty products, and relevant categories • Manage on-page SEO, including product titles, descriptions, category pages, URLs, headings, metadata, internal linking, image optimization, and structured content • Manage technical SEO, including site speed, mobile performance, indexing, crawlability, redirects, broken links, and website health • Develop off-page SEO and backlink-building strategies • Create SEO-focused blogs, buying guides, category content, and educational articles • Manage and optimize Google Search Console, Google Analytics, Google Merchant Center, and Google Business tools • Create, manage, and optimize Google Ads and Meta advertising campaigns • Monitor advertising budgets, cost per acquisition, ROAS, conversions, and performance metrics • Manage and optimize the Shopify store, including products, collections, descriptions, images, pricing, promotions, and website content • Improve product visibility across Amazon, eBay, TikTok Shop, and other marketplaces • Coordinate marketing strategies across multiple sales channels • Create and publish content across TikTok, Instagram, Facebook, YouTube, and other social platforms • Produce Reels, TikTok videos, YouTube Shorts, Stories, carousels, graphics, and promotional posts • Research and adapt viral trends, sounds, hashtags, keywords, titles, and content formats • Create product content such as unboxings, taste tests, demonstrations, reactions, comparisons, promotions, and educational videos • Develop and maintain a social media and marketing content calendar • Build and manage email campaigns, newsletters, promotional blasts, abandoned cart sequences, and customer nurturing campaigns • Segment email audiences and develop automated repeat-purchase campaigns • Develop seasonal promotions, product launches, bundles, discounts, and e-commerce campaigns • Implement retargeting strategies • Research competitors and identify opportunities for SEO, advertising, products, content, and customer acquisition • Monitor traffic, keyword rankings, conversion rates, advertising performance, social engagement, and sales • Conduct A/B testing on ads, landing pages, product pages, emails, and promotional offers • Prepare regular marketing performance reports with opportunities and recommendations • Utilize AI tools for SEO research, content development, advertising, email campaigns, analytics, and automation • Work closely with leadership to identify effective strategies for growing the online business

🎯 Requirements

• Minimum 2.5 years of proven experience in digital marketing, e-commerce marketing, SEO, or a similar role • Strong hands-on SEO experience and understanding of improving Google search rankings • Experience managing and optimizing Shopify websites and e-commerce stores • Experience with keyword research, on-page SEO, technical SEO, content SEO, and link-building strategies • Strong experience with Google Ads and Meta Ads • Experience with Google Analytics, Google Search Console, Google Merchant Center, and conversion tracking • Experience adding and optimizing e-commerce products, collections, and product pages • Understanding of e-commerce conversion optimization and customer acquisition • Experience creating TikTok videos, Instagram Reels, YouTube Shorts, and other social media content • Understanding of hashtags, social media SEO, viral trends, and organic growth • Experience with email marketing and automation platforms such as Klaviyo, Mailchimp, or similar systems • Experience using Canva, CapCut, Adobe Creative Suite, or similar content creation tools • Strong analytical, copywriting, and problem-solving skills • Ability to independently develop, execute, and optimize marketing strategies • Experience marketing e-commerce, food, consumer products, or retail brands is highly preferred

🏖️ Benefits

• Competitive salary • Opportunity to shape the HR function of a rapidly growing BPO • Work closely with a team of industry leaders who have successfully scaled BPOs in the past • Career growth and development opportunities