Digital Marketing Specialist

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Trackforce Valiant + TrackTik

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🏨 Hospitality

💼 Consulting

Healthcare • Hospitality • Consulting

Trackforce Valiant + TrackTik is a leading provider of security workforce management solutions. The company offers comprehensive software platforms, TrackTik and GuardTek, designed to enhance security operations for guard management and corporate security teams. Their solutions integrate guard tour management, time and labor management, payroll, scheduling, incident reporting, and compliance risk reduction into a single platform, aiming to improve operational efficiency and reduce costs. Trackforce serves a diverse range of industries including security guard services, corporate security, campus management, healthcare, hospitality, and more, providing configurable solutions for multifaceted security operations. With over 40 years of combined industry expertise, their products are trusted worldwide, helping organizations manage security workforces with greater visibility and control.

📋 Description

• Plan, launch, and optimize paid search, paid social, and retargeting campaigns • Manage campaign budgets and performance against lead and pipeline goals • Develop audience targeting strategies across multiple channels • Test and optimize messaging, creative, and landing pages • Build and execute email campaigns, nurture programs, and customer journeys in HubSpot • Support lead nurturing programs across multiple buyer personas • Assist with lead scoring and segmentation initiatives • Ensure proper campaign tracking and reporting • Support webinar, event, product launch, and integrated marketing campaigns • Coordinate campaign assets and digital promotions across channels • Manage social media publishing and paid social initiatives • Collaborate with content and design resources to maximize campaign performance • Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI • Create recurring performance reports and dashboards • Identify opportunities to improve marketing efficiency and effectiveness • Provide recommendations based on campaign and funnel performance • Drive pipeline growth and support revenue objectives through digital marketing programs • Collaborate with Product Marketing, Content Marketing, Sales, and Marketing Operations

🎯 Requirements

• 3–5 years of digital marketing experience, preferably in B2B SaaS • Hands-on experience managing Google Ads and LinkedIn Ads • Experience with HubSpot or similar marketing automation platforms • Strong understanding of lead generation and demand generation principles • Experience analyzing campaign performance and marketing metrics • Excellent organizational and project management skills • HubSpot certification preferred • Google Ads certification preferred • Salesforce familiarity preferred • Experience supporting webinars and virtual events preferred • Basic SEO and conversion rate optimization knowledge preferred

🏖️ Benefits

• Fully remote & flexible work • Open Time Off (OTO) policy • Medical, dental & vision coverage • Health Savings Account (HSA) • Life, AD&D & disability insurance • 401(k) with company match • Wellness & mental health support • Travel assistance & global support • Employee referral program