Product Marketing Manager

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Overflow

WebsiteLinkedInAll Job Openings

11 - 50 employees

💰 $10M Series A on 2021-07

We’re on a mission to inspire the world to give by helping nonprofits easily accept stock and cryptocurrency donations.

📋 Description

• Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story • Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs • Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion • Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors • Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods • Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks • Partner with Product Management and Engineering to inject market and user insights into the product roadmap • Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group • Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment • Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size • Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals • Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays • Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof • Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption • Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion • Drive customer communications for product updates, migrations, and changes with clarity and care • Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales • Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments • Identify market trends and whitespace opportunities that inform product strategy and GTM expansion

🎯 Requirements

• 4–6 years of product marketing experience, ideally at a growth-stage B2B SaaS or platform company scaling from early traction to meaningful ARR • Demonstrated experience building a PMM function or operating as the first (or early) product marketer — you know how to create structure where there is none • Strong command of positioning, messaging, and GTM strategy with a portfolio showing both strategic thinking and hands-on execution • Experience creating sales enablement assets (battlecards, decks, one-pagers) grounded in competitive and market insights, with a track record of measurable sales impact • Experience leading cross-functional product launches end-to-end, coordinating across Product, Engineering, Marketing, Sales, and Customer Success • Excellent writing and storytelling ability — you can translate complex product capabilities into compelling narratives that resonate with non-technical buyers • Comfort working in a fast-paced, ambiguous environment where you'll need to prioritize ruthlessly • Analytical mindset with the ability to use data to inform creative and strategic decisions • Genuine curiosity about the people we serve — you want to understand church leaders, their challenges, and what generosity means to their communities

🏖️ Benefits

• Competitive base salary with equity and commission eligibility • Medical, dental, and vision coverage for employees and dependents • Generous paid time off and company holidays • Paid parental leave • 401(k) retirement plan • Dedicated mental health and therapy stipend to support personal well-being • Team retreats and intentional in-person gatherings throughout the year