Social Media Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Over The Bloody Moon

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Over The Bloody Moon is the world’s largest collective of menopause, andropause, and menstrual health experts. We partner with organisations globally to provide exceptional content, training, and experiential events to accelerate a workplace culture of inclusivity around hormonal health. Operating in Asia, Australia & New Zealand, UK, Ireland, Europe, North and South America, we understand the cultural nuances and diversity of experiences to flex our content and approach accordingly.

📋 Description

• Own day-to-day execution across Over The Moon's social channels, with a primary focus on Instagram. • Build and maintain the social content calendar, balancing wedding coverage, product, editorial, registry, partnerships, and lifestyle content. • Concept, write, design, schedule, and publish social posts. • Develop creative concepts for Reels, carousels, Stories, and other social-first formats. • Write captions in the distinctive Over The Moon voice: polished, editorial, warm, and culturally plugged-in. • Manage Instagram Stories and ensure the channel feels active, timely, and highly curated. • Identify opportunities to turn existing OTM editorial, product, and community content into social-first storytelling. • Partner with the broader marketing, editorial, merchandising, and creative teams to ensure social supports key business priorities and launches. • Support live and real-time social coverage around weddings, events, launches, collaborations, and other key moments. • Monitor social performance and use insights to continually refine content strategy and execution. • Own end-to-end influencer partnerships, identifying and vetting creators aligned with the brand, negotiating terms, and managing relationships from outreach through content delivery. • Develop and execute a gifting strategy that seeds product with the right creators at the right moments to drive organic content and awareness. • Manage ShopMy as a core channel for creator discovery, product seeding, and affiliate tracking, optimizing the program to grow reach and sales. • Track and report on influencer and gifting performance, including content output, engagement, and affiliate sales, to inform which partnerships to scale or sunset. • Help define and evolve Over The Moon's social point of view. • Ensure every piece of content feels distinctly OTM and maintains a high editorial bar. • Bring a fashion-editor sensibility to wedding coverage, with a strong eye for styling, photography, details, and storytelling. • Spot the small moments that make a wedding story feel special, from the dress and accessories to the flowers, tablescape, venue, stationery, and unexpected details. • Develop recurring social franchises and editorial formats that can become recognizable OTM signatures. • Stay current on fashion, weddings, interiors, pop culture, creators, and emerging social trends.

🎯 Requirements

• 3–5+ years of experience in social media, editorial, content, or a related field; experience in weddings, fashion, luxury, lifestyle, or media is a major plus. • Strong understanding of Instagram and what makes content perform across Reels, Stories, carousels, and feed posts. • Exceptional editorial judgment and a highly developed visual eye. • Excellent writing and copy-editing skills. • Deep knowledge of the wedding industry, fashion, designers, photographers, and broader luxury/lifestyle landscape. • Highly organized with the ability to manage a large volume of submissions, deadlines, relationships, and content simultaneously. • Comfortable communicating directly with couples, photographers, brands, creators, and industry partners. • Proactive and resourceful—someone who sees an opportunity and runs with it. • Able to work quickly without sacrificing taste or attention to detail. • Strong understanding of social analytics and an interest in using data to inform creative decisions. • A genuine passion for weddings, fashion, culture, and storytelling.