Director of Lifecycle Marketing

🔥 11 hours ago

🇺🇸 United States – Remote

💵 $160k - $175k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pacaso

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏠 Real Estate

💸 Finance

🏨 Hospitality

Real Estate • Finance • Hospitality

Pacaso is a company that specializes in offering luxury vacation home co-ownership. It enables high-net-worth families to own shares of premium vacation homes in more than 40 markets worldwide. Pacaso manages the complexities of buying, financing, and maintaining these properties, providing a hassle-free ownership experience. With a focus on sophisticated interior design and amenities, Pacaso ensures that each home is meticulously curated for comfort and enjoyment. Through SmartStay™ technology and a network of homes, Pacaso offers flexible scheduling and the ability for owners to swap stays globally. The company also supports effortless resale options for its homes, which have historically appreciated in value.

📋 Description

• Shape lifecycle strategy with the VP of Marketing and build it in Iterable • Own communications for everyone in the database, from first inquiry through years of ownership • Lead reactivation of past inquiries and hand re-engaged buyers to Sales • Design prospect nurture across months of consideration using segmentation, personalization and testing • Define Owner communications from onboarding through arrival moments, home updates and referral programs • Establish governance for coordinated Owner communications across teams • Own Iterable end to end, including data architecture, deliverability, email, SMS, push, CRM and data warehouse connections • Define lifecycle success metrics including reactivation rate, consultation conversion, owner engagement and influenced revenue • Report lifecycle performance to leadership monthly • Work closely with brand, creative, analytics and Sales

🎯 Requirements

• 8+ years in lifecycle, CRM or retention marketing, with several of them owning the strategy • Expert in Iterable • Journeys, segmentation, catalogs, templating and deliverability are muscle memory • AI-native in practice, with demonstrated programs where AI changed speed or results • Comfortable in SQL and fluent in funnel math, incrementality and holdout design • Strong copywriting and brand-voice judgment • Experience working with Sales on lead scoring, handoff and pipeline reporting • Experience leading lifecycle for a considered, high-value purchase in real estate, financial services, travel or similar

🏖️ Benefits

• Competitive base salary and meaningful equity • Discretionary time off • Premium medical, dental, and vision coverage for you and your family • Sponsored memberships to One Medical, Peloton, and WellHub • 401(k) • Paid parental leave for primary and secondary caregivers • Home office stipend • Monthly internet and cell phone reimbursement • Quarterly team gatherings • Ongoing learning and development investment