Public Sector Field Marketing Manager

Job not on LinkedIn

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $90k - $120k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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SANS Institute

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1989

🔒 Cybersecurity

📚 Education

☁️ SaaS

Cybersecurity • Education • SaaS

SANS Institute is a leading organization specializing in cybersecurity training and education, providing a wide range of hands-on courses, certifications, and degree programs aimed at enhancing the skills and expertise of cybersecurity professionals. Founded in 1989, it offers expert-led training sessions globally, alongside resources like webinars and podcasts to support ongoing learning and development in the cybersecurity field. SANS Institute is dedicated to helping individuals and organizations mitigate cyber risks through rigorous training that aligns with industry standards and best practices.

📋 Description

• Develop and execute industry-specific marketing plans aligned with U.S. Federal, State, Local, and Education (SLED) sales strategies to drive pipeline growth, customer acquisition, and revenue, with additional support for Canada Public Sector sales strategies. • Serve as the primary marketing partner to Public Sector Sales leadership. • Translate business priorities and go-to-market strategies into targeted, measurable marketing programs. • Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams. • Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop initiatives that increase qualified leads, MQLs, and conversion rates. • Lead planning, execution, and optimization of ABM campaigns for new customer acquisition and revenue growth within existing public sector accounts. • Plan and execute virtual and in-person events across Federal and SLED markets. • Customize and deploy enterprise marketing campaigns for Public Sector Sales teams and target accounts. • Collaborate with Content Marketing, Brand, and Sales to build strategic partnerships and strengthen SANS’ presence in the public sector cybersecurity community. • Drive registration and promotion for customized marketing programs and events targeting strategic public sector accounts. • Measure, analyze, and report campaign and event performance, providing data-driven optimization recommendations. • Support additional marketing initiatives and cross-functional projects as needed. • Perform other related duties as assigned.

🎯 Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field. • 7+ years of experience in marketing, with a strong focus on field marketing, demand generation, account-based marketing (ABM), or sales enablement. • Proven experience developing, executing, and optimizing integrated marketing campaigns from strategy through implementation. • Demonstrated creativity, innovation and quality execution in developing targeted marketing programs that drive engagement and measurable business results. • Experience partnering closely with U.S. Federal Sales teams to drive pipeline growth, customer acquisition, and revenue. • Solid understanding of the U.S. Federal procurement process, government buying cycles, and public sector purchasing requirements. • Experience supporting go-to-market strategies for the U.S. Federal and/or State, Local, and Education (SLED) markets. • Proficiency with Salesforce CRM and experience leveraging CRM data to support marketing initiatives and performance reporting. • Experience with marketing automation platforms and digital marketing tools. • Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment. • Excellent verbal, written, and presentation communication skills. • Strong analytical skills with the ability to interpret marketing data, measure campaign performance, and provide actionable, data-driven recommendations. • Self-motivated, adaptable, and able to thrive in a dynamic, fast-paced environment. • Demonstrated ability to build collaborative relationships with cross-functional stakeholders and influence business outcomes. • Unrestricted authorization to work in the USA; visa sponsorship is not available. • Preferred: Experience marketing cybersecurity, technology, SaaS, or professional education solutions to U.S. Federal agencies and/or SLED organizations. • Preferred: Experience developing and executing ABM strategies for public sector customers. • Preferred: Familiarity with government contract vehicles, procurement channels, and public sector marketing best practices. • Preferred: Demonstrated success planning and executing executive briefings, government events, conferences, and industry trade shows. • Preferred: Entrepreneurial mindset with a proactive, hands-on approach to problem-solving and execution.

🏖️ Benefits

• Competitive base salary • Bonus opportunities • 401(k) plan with company match • Robust medical, dental, and vision plans • Company-provided short term disability • Optional long-term disability • Supplemental life and AD&D insurance for employees and dependents • Voluntary accident insurance • Identity theft protection • Fitness and wellness programs • Company-paid employee assistance program (EAP) • Generous paid time off, including volunteer time • Access to professional development and SANS training opportunities • Primarily remote work environment • Occasional in-person presence depending on role-specific or business needs