Senior Manager – Lifecycle Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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tonies® USA

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

Education

tonies® USA is a company that offers a creative audio experience for children through its innovative Toniebox, a screen-free audio speaker that plays music and stories. By placing a Tonie character on top, kids can enjoy various narratives and songs from a diverse library, including literary classics and Disney films, enhancing their imagination and listening skills. The company emphasizes educational and entertaining products for kids while promoting screen-free engagement.

📋 Description

• Lead the North America lifecycle and retention agenda • Maximize long-term household engagement, repeat purchase, and customer lifetime value • Translate global lifecycle strategies, frameworks, customer journey architecture, and lifecycle stages into North American priorities and activation plans • Build and maintain a North America lifecycle roadmap aligned with global goals and local commercial priorities • Develop expertise in North American customer behavior and retention performance • Represent North American customer needs and market insights in global lifecycle discussions • Localize, adapt, and execute onboarding, engagement, retention, at-risk, reactivation, and win-back programs • Identify and lead North America-specific lifecycle opportunities • Partner with CRM, Product, E-commerce, Portfolio, Sales, Marketing, Data, Analytics, and Customer Happiness teams • Use behavioral data, customer insights, segmentation, churn, CLV, and market analysis to generate recommendations • Identify and optimize lifecycle interventions across CRM, app, e-commerce, paid retention, direct mail, social, retail, and promotional touchpoints • Establish hypotheses, success measures, incrementality standards, and financial impact for initiatives • Share North American results and learnings to help scale successful initiatives globally • Support lifecycle and retention KPIs including listening engagement, repeat purchase, time to second Tonie, content variety, active household rates, churn, and customer lifetime value • Partner with Global Lifecycle, Analytics, and Finance to measure financial impact and refine the lifecycle roadmap

🎯 Requirements

• 7+ years of experience in lifecycle marketing, retention, CRM, or a related consumer marketing role • Proven ability to build, localize, and scale lifecycle programs that drive engagement, retention, repeat purchase, and revenue • Strong commercial mindset connecting customer behavior to product, pricing, promotions, portfolio, and customer experience • Highly analytical, translating complex customer and behavioral data into actionable business recommendations • Strong understanding of retention, churn, engagement, repeat purchase, and customer lifetime value metrics • Experience with CRM and lifecycle platforms, ideally including Braze • Experience partnering with Product, App, Content, Data, and Analytics teams • Ability to structure problems, prioritize opportunities, build business cases, and drive cross-functional initiatives • Ability to balance strategy and execution • Strong stakeholder management and influencing skills in global or multi-market organizations • Bachelor’s degree in a relevant field • Comfortable working remotely with approximately 15% domestic and international travel • Ability to work North American East Coast core business hours with flexibility for global meetings

🏖️ Benefits

• Remote work arrangement • Approximately 15% domestic and international travel