Director, Customer Marketing

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Own the strategy and execution for retention, expansion, and advocacy across ConnectWise’s installed base • Build always-on, signal-driven retention programs against churn risk using product telemetry, usage data, and account health signals • Identify upsell and cross-sell opportunities by partner tier and activate programs that convert adoption into revenue • Build case study, reference, and testimonial programs • Recruit customer speakers and champions and activate MSP and IT communities as voices for ConnectWise • Design and run lifecycle campaigns segmented by customer tiers and tied to product adoption and account health • Coordinate Customer Success, Demand Gen, PMM, and Product to deliver timely customer messaging • Build and lead a focused team covering retention, expansion, and advocacy

🎯 Requirements

• Experience building programs from scratch in a B2B SaaS environment • Strong cross-functional experience working with Customer Success, Product, and Demand Gen • Experience with signal-based or behavioral trigger marketing using product usage, health scores, intent, and Gainsight • Track record building advocacy programs, including case studies, reference networks, and customer community engagement • Data-driven mindset with ownership of revenue retention metrics • Bias toward action in ambiguity and ability to define work in a rebuilt function • Experience in MSP, channel, or PE-backed SaaS environments is a strong plus • Bachelor’s degree in a related field • 8+ years of customer marketing, lifecycle marketing, or customer success-adjacent experience, with ownership of retention or expansion outcomes • 4+ years of managerial experience • Experience with community, event, or lifecycle marketing

🏖️ Benefits

• 15-25% Travel Required • Equal employment opportunities and a workplace free from discrimination and harassment • Reasonable accommodations for qualified individuals with disabilities • Other benefits and privileges of employment