Head of Enterprise Marketing

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $180k - $230k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Descript

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💰 Corporate Round on 2022-10

Descript builds simple and powerful collaborative tools for new media creators. We strive to eliminate the tedious work that often stands between an idea and its expression, so that creators can focus on developing their craft instead of their usage of tools.

📋 Description

• Own the enterprise marketing motion end-to-end • Co-own upmarket pipeline targets with Sales • Build and execute an enterprise demand playbook covering ICP definition, target account selection, channel mix, offer strategy, and campaigns • Develop vertical prioritization frameworks for industries and enterprise segments • Design account-based programs for high-fit accounts • Maintain an annual marketing calendar aligned with business milestones, seasonal opportunities, and pipeline targets • Source and manage contract and agency resources as needed • Partner with Product and Sales on self-serve-to-enterprise conversion experiments • Build lifecycle plays that nurture individual users into team and enterprise buyers • Develop plays, offers, and sequences converting product-qualified accounts into pipeline • Track channel, play, and offer performance and optimize programs • Build AI-first marketing operations and measurement frameworks • Report on pipeline contribution, channel efficiency, and program performance • Partner daily with Sales on account priorities, ABM strategy, and pipeline reviews • Align with the paid advertising team on enterprise campaigns • Co-own enterprise lifecycle with RevOps • Lead high-touch deal acceleration programs with Field Marketing • Contribute to enterprise pricing and packaging strategy with Product and Sales • Launch Descript's enterprise demand motion and establish its measurement, lifecycle, and deal acceleration programs

🎯 Requirements

• 8+ years of B2B marketing experience • At least 3 years building or scaling an upmarket or enterprise demand motion • Experience at a PLG or product-led company • Experience driving self-serve-to-enterprise conversion • Consumer-to-B2B crossover experience • Strong analytical skills • Track record of building measurement frameworks that are used • Experience co-owning pipeline targets with Sales • Deep familiarity with modern ABM tooling and CRM/MAP integration (preferred) • Experience building or deeply partnering with AI-native marketing ops and workflows (preferred) • Background in SaaS, media tech, or creative tooling (preferred) • Ability to design and run conversion experiments across PLG funnels (preferred)

🏖️ Benefits

• Generous healthcare package • 401k matching program • Catered lunches • Flexible vacation time • Opportunities for in-person collaboration throughout the year for remote employees • Flexible hybrid work arrangements; no daily office mandate