Director of Sales

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🔥 8 minutes ago

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Packback

51 - 200 employees

Founded 2014

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

💰 Private equity on 2024-04

Education • Artificial Intelligence • SaaS

Packback is an education technology company that provides an AI-powered, pedagogy-first platform for inquiry-based student discussions, real-time writing feedback, and originality/plagiarism prevention for K-12 and higher education institutions. The SaaS platform automates formative feedback and grading assistance, integrates with learning management systems, and emphasizes responsible, transparent use of AI to improve student engagement, writing skills, and learning outcomes.

📋 Description

• Lead, coach, and develop a team of Account Executives focused on acquiring new higher education customers • Establish clear goals, performance expectations, and development plans that help individuals and the team succeed • Partner with sellers on complex opportunities, providing coaching throughout the sales process from discovery through close • Drive accurate forecasting, pipeline management, and sales performance through regular deal and pipeline reviews • Refine and improve sales processes, playbooks, and best practices as the team scales • Collaborate closely with Marketing, Customer Success, Product, and Revenue Operations to improve the customer journey and support revenue growth • Build strong relationships with university leaders, faculty, and other stakeholders to better understand customer needs and market trends • Use data and performance metrics to identify opportunities, remove obstacles, and continuously improve team effectiveness • Recruit, onboard, and develop exceptional sales talent as the organization grows • Serve as a leader who fosters collaboration, accountability, and a customer-first mindset across the sales organization

🎯 Requirements

• 8+ years of experience in B2B SaaS or EdTech sales, including several years leading and developing quota-carrying sales teams • Demonstrated success selling complex solutions to higher education institutions or similarly complex organizations • Experience managing enterprise sales cycles while supporting higher-volume opportunities or multiple sales motions • Strong coaching skills with a track record of improving individual and team performance • Experience with sales forecasting, pipeline management, and performance metrics • Expert negotiator - experience navigating and negotiating MSAs, data‑privacy addenda, and multi‑year pricing frameworks • Excellent communication and relationship-building skills, with the ability to influence both internal stakeholders and executive-level customers • Familiarity with modern sales tools such as Salesforce, HubSpot, Gong, Salesloft, or similar platforms • Experience with consultative sales methodologies such as Challenger, MEDDIC, or similar frameworks is a plus • A genuine interest in education and a desire to help institutions improve outcomes for students • Ability to travel up to 25 % for on‑site exec meetings and industry events

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