SEO Analyst

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PadSplit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏠 Real Estate

👥 B2C

🏪 Marketplace

💰 $20.5M Series B on 2021-11

Real Estate • B2C • Marketplace

PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.

📋 Description

• SEO Roadmap Ownership — Execute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultant. • Answer Engine Optimization — Improve PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiences. • Content Strategy Development — Identify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housing. • Data-Driven Storytelling — Structure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insights. • Technical SEO Management — Monitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issues. • Market Page Optimization — Improve performance of city-level and market-specific landing pages while building SEO foundations for new market launches. • Authority Building — Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research. • Performance Reporting — Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholders.

🎯 Requirements

• AEO/GEO Expertise — Proven experience optimizing content and websites for AI-generated search experiences through structured data, entity development, and citation-focused content strategies. • Technical SEO Skills — Strong understanding of schema markup, crawl analysis, site architecture, Core Web Vitals, indexing, and technical auditing tools such as Screaming Frog or Sitebulb. • AI Workflow Experience — Demonstrated ability to use LLMs and AI tools to automate research, scale content production, streamline analysis, and improve operational efficiency. • Content Strategy Knowledge — Expertise in mapping content to search intent, developing content briefs, evaluating quality, and connecting SEO efforts to business outcomes. • Analytics Proficiency — Experience using Google Search Console, GA4, Ahrefs, Semrush, Moz, or similar platforms to measure performance and identify growth opportunities. • Project Management Ability — Strong organizational skills with the ability to manage multiple SEO initiatives simultaneously across technical, content, and authority-building workstreams. • Communication Excellence — Exceptional written and verbal English communication skills with the ability to create clear documentation, briefs, recommendations, and stakeholder updates. • Data Analysis Mindset — Ability to interpret performance data, identify trends, and translate insights into actionable strategies; SQL experience and familiarity with BI tools such as Looker Studio are a plus.