Creative Strategist

🔥 0 minutes ago

🌵 Arizona, California, +17 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $61k - $86k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Paleovalley

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley is an online retailer and brand that sells paleo-focused food products and dietary supplements. The company offers grass-fed and pasture-raised meat snack sticks (beef, venison, chicken, pork), protein powders (bone broth, whey), superfood bars, organic greens, functional supplements (omega-3, organ complexes, turmeric, electrolytes, apple cider vinegar), and pantry items like beef tallow and extra virgin olive oil. Their site emphasizes natural, pasture- or grass-fed sourcing, runs promotions (sales, free shipping thresholds), and operates a direct-to-consumer e-commerce storefront.

📋 Description

• Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats • Map each creative concept to an appropriate landing page and checkout flow • Write strategic creative briefs for editors, including scripts, hook variations, visual guidance, references, and Meta/YouTube platform requirements • Submit landing page briefs to the tech team when a funnel does not exist • Write creator briefs with natural talking points for on-camera delivery • Analyze creative and funnel performance to identify winning patterns, creative fatigue, and optimization opportunities • Iterate on winning ads with new hooks, formats, and messaging • Conduct market research using Foreplay, Meta Ad Library, and competitor funnels • Partner with the Wild Pastures media buyer on creative, funnel, and scaling priorities • Partner with the Creative Manager and Creative Operations team on strategy, production priorities, and execution • Improve marketing KPIs including ROAS, nCAC, MER, and CPA

🎯 Requirements

• 3–6 years of experience in creative strategy, performance marketing, or direct response marketing • Proven experience developing or influencing high-performing paid social ad creative • Experience with full-funnel strategy, including landing pages and checkout flows • Ability to operate independently and conduct research with limited day-to-day direction • Strong understanding of paid social platforms, including Meta and YouTube • Experience applying creative testing frameworks to optimize campaign performance • Working knowledge of direct response marketing principles • Experience analyzing marketing performance data and translating insights into creative and funnel direction • Strong written and verbal communication skills • Bonus: experience writing scripts or ad copy • Bonus: familiarity with UGC-style creative and influencer formats • Bonus: background working with video editors or production teams • Bonus: experience with landing page/CRO testing or working with a web or development team • Bonus: experience with Motion or a similar creative analytics platform • Bonus: familiarity with Claude, Gemini, or ChatGPT and comfort using AI in the workflow • Candidates must reside and work in one of the following states: Arkansas, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Louisiana, Maryland, Missouri, North Carolina, New Jersey, Nevada, New York, Ohio, Texas, Virginia, Washington, Wisconsin, or Wyoming • All applicants must be authorized to work in the United States • Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas

🏖️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) paid holidays each year • Paid parental leave for growing families • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or access to perfectly imperfect damaged product