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💵 $73k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Paleovalley

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley is an online retailer and brand that sells paleo-focused food products and dietary supplements. The company offers grass-fed and pasture-raised meat snack sticks (beef, venison, chicken, pork), protein powders (bone broth, whey), superfood bars, organic greens, functional supplements (omega-3, organ complexes, turmeric, electrolytes, apple cider vinegar), and pantry items like beef tallow and extra virgin olive oil. Their site emphasizes natural, pasture- or grass-fed sourcing, runs promotions (sales, free shipping thresholds), and operates a direct-to-consumer e-commerce storefront.

📋 Description

• Own Meta as a growth channel for Wild Pastures across Facebook and Instagram • Manage campaign strategy, account structure, budget allocation, optimization, and scaling • Drive profitable customer acquisition for a subscription-based e-commerce business • Manage performance against ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency • Design and execute testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies • Own platform creative strategy and identify opportunities for new concepts • Brief and guide creative development with creative strategists and editors • Transform performance insights into creative direction, messaging, audience, and opportunity insights • Monitor account performance daily, investigate root causes, and communicate risks, opportunities, and recommendations • Stay current with Meta platform changes, measurement updates, attribution best practices, and direct-response advertising trends • Collaborate with designers and leadership to improve creative and business results • Report to the Paid Media Lead

🎯 Requirements

• 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands • Demonstrated success acquiring customers profitably for subscription businesses • Strong understanding of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period • Proven track record of scaling profitable campaigns while managing meaningful advertising budgets • Experience owning a Meta account end-to-end, from strategy through execution and optimization • Exceptional analytical skills and genuine curiosity for solving performance problems • Strong understanding of performance marketing metrics and their connection to overall business growth • Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone • Understanding of customer quality, retention, and long-term profitability • Comfortable using analytics and attribution platforms beyond Ads Manager; GA4, Haus, Mixpanel, or similar tools are a plus • Strong creative instincts and understanding of effective direct-response advertising • Ability to translate performance insights into actionable creative feedback • Experience working closely with creative teams through briefing, iteration, and testing • All applicants must be authorized to work in the United States • Must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY • Employment visa sponsorship is unavailable

🏖️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) paid holidays each year • Paid parental leave for growing families • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or access to perfectly imperfect damaged product