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Social Media Strategist

Job not on LinkedIn

🔥 42 minutes ago

Where this job comes from

Posted on Paleovalley's careers page, not through a job board

First seen by Remote Rocketship 42 minutes ago

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Paleovalley

51 - 200 employees

Founded 2013

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley is an online retailer and brand that sells paleo-focused food products and dietary supplements. The company offers grass-fed and pasture-raised meat snack sticks (beef, venison, chicken, pork), protein powders (bone broth, whey), superfood bars, organic greens, functional supplements (omega-3, organ complexes, turmeric, electrolytes, apple cider vinegar), and pantry items like beef tallow and extra virgin olive oil. Their site emphasizes natural, pasture- or grass-fed sourcing, runs promotions (sales, free shipping thresholds), and operates a direct-to-consumer e-commerce storefront.

📋 Description

• Report to the Chief Content Officer • Develop and execute organic social media strategies across Instagram, TikTok, and YouTube for Paleovalley, Wild Pastures, and Dr. Autumn Smith • Own and manage the social media content calendar across three brands • Manage day-to-day social media operations, including planning, scheduling, publishing, community engagement, and optimization • Monitor platform trends, algorithm changes, and audience behavior • Identify opportunities to accelerate organic audience growth • Own end-to-end content creation, including ideation, scripting, filming, editing, copywriting, scheduling, and publishing • Edit and repurpose brand footage, long-form videos, founder content, product education, testimonials, and other creative assets • Develop hooks, captions, and educational storytelling about health, nutrition, ingredients, and products • Leverage influencer, affiliate, and brand partner collaborations • Collaborate with the Creative team and videographer on campaigns, product launches, and promotions • Ensure published content meets brand standards, contains accurate product information, uses approved messaging, and satisfies product claim and disclosure requirements • Develop social initiatives that drive website traffic, lead generation, customer acquisition, and measurable business results • Use ManyChat or comparable social automation and direct-message tools for engagement, education, lead generation, and conversion • Collaborate with Retail and Omnichannel Marketing on product discovery, retail launches, and brand awareness • Repurpose and amplify successful organic content across other marketing channels • Coordinate with Email, Podcasts, Partnerships, Retail, and Paid Media teams • Monitor, analyze, and report on organic social performance across all three brands • Analyze content and campaign performance and recommend improvements based on data and audience insights • Execute ongoing tests across formats, messaging, hooks, calls to action, and platform features • Conduct social listening, competitive monitoring, and audience research • Partner with Customer Service and internal teams to monitor feedback, respond appropriately, and escalate questions or concerns

🎯 Requirements

• Candidates must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY due to tax and compliance requirements • 5+ years of hands-on experience developing, executing, and optimizing organic social media strategies for consumer-facing brands • Proven success independently building and growing organic social media audiences with measurable follower growth, engagement, and brand visibility • Experience owning the full social media content lifecycle, including ideation, scripting, filming, video editing, copywriting, scheduling, publishing, and performance analysis • Strong expertise in Instagram, TikTok, Instagram Reels, YouTube Shorts, and platform-specific organic growth strategies • Exceptional copywriting and creative storytelling skills • Experience translating long-form content, technical information, or educational materials into digestible short-form social media content • Strong interest in and understanding of health, wellness, nutrition, and consumer education • Strong video editing and content production skills using CapCut, Adobe Premiere Pro, or comparable tools • Exceptional organizational skills, attention to detail, accountability, accuracy, quality, and consistency • Experience independently managing multiple social media accounts, content calendars, and competing priorities • Strong analytical skills and experience using data to guide content strategy, experimentation, and improvement • Excellent communication and collaboration skills • Resourcefulness, adaptability, and a proactive mindset, including openness to AI and emerging technologies • All applicants must be authorized to work in the United States • Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including H-1B, TN, or OPT

🏖️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time • Six (6) company-paid holidays each year • Two (2) floating holidays • Paid parental leave after 6 months of service for eligible employees • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • Referral bonuses up to $1,500 when you refer great people who join our team • 401(k) or Roth Plans with up to a 4% company match after one year of service • $300 Paleovalley Monthly product stipend for employees • Fully remote work arrangement

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