General Manager, Consumer

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

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Papa

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Papa is a company dedicated to providing companion care services to support health plans, employers, and their members. Papa connects individuals, particularly the elderly and those with special needs, to Papa Pals—real people who assist with everyday tasks, transportation, and provide social support. By promoting human connection and addressing social isolation, Papa enhances the well-being of its members. It collaborates with nearly 100 health plans and employers to improve health outcomes and offer benefits like reduced hospital visits and preventive care. Papa is committed to fostering independence for older adults, advancing equity for marginalized populations, and curing loneliness through personalized care services.

📋 Description

• Lead day-to-day strategy and execution across growth, marketing, and operations, with accountability for overall business performance • Partner with the CEO and executive team on Consumer strategy, performance, and key decisions; represent the business in Board discussions as needed • Own customer acquisition across paid media, in-house marketing, and local referral/community channels • Test, learn, and optimize channel performance while developing new growth strategies and channels • Oversee activation, inbound support, and visit success, building scalable processes for a strong customer experience • Serve as the central program leader across Consumer workstreams, translating strategy into priorities, owners, milestones, and execution • Build and use dashboards, funnel metrics, and operating KPIs to identify opportunities, diagnose issues, and drive decisions • Translate business and customer needs into technology requirements and priorities, partnering with Product, Engineering, and Design • Lead the existing approximately 10-person Consumer team and evolve the organization as the business scales

🎯 Requirements

• 10+ years of experience across general management, marketing, growth, operations, business operations, and/or related leadership roles • 0→1 mindset with a track record of building in ambiguous, fast-moving environments • Demonstrated experience scaling a consumer business, including customer acquisition, growth marketing, funnel optimization, and unit economics such as CAC, conversion, and retention • Experience leading multiple cross-functional areas across growth, marketing, operations, analytics, and technology • Track record of building and scaling new businesses, products, or service lines in ambiguous, fast-moving environments • Ability to set direction while driving execution • Experience building, developing, and scaling high-performing teams • Highly analytical and data-driven, with a track record of using data to make decisions and drive business performance • Strong executive communication and collaboration skills, including partnering with senior leadership and presenting to executives and Boards • Consumer marketplace or services experience preferred

🏖️ Benefits

• Mission-driven, people-first culture • Opportunity to work with a growing team and develop a career • Purpose and joy at work • Encouragement to bring your whole authentic self to work • Non-hierarchical and transparent culture