Director/VP of Marketing

🔥 1 minute ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Parallel

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🛒 Retail

🧘 Wellness

💰 $10M Debt Financing - Parallel on 2022-12

Retail • Wellness

Parallel is a nationwide, vertically-integrated multi-state cannabis company that operates cultivation, manufacturing, and 50 retail stores across medical and adult-use markets. The company develops and retails cannabinoid-based products aimed at improving well-being—focusing on rest, recovery, relief, and revelry—and positions its brands to deliver consistent, compliant, high-quality experiences for a broad consumer base. Parallel emphasizes compliance, quality, diversity, inclusivity, social equity, and community partnerships.

📋 Description

• Own marketing contribution to revenue, traffic, and conversion performance • Drive store traffic, digital revenue, and customer growth • Execute promotions and campaign strategies aligned to business goals • Partner with Finance on ROI and budget optimization • Build dashboards and performance reporting cadence • Define enterprise marketing strategy across all markets • Translate business goals into marketing roadmaps • Establish campaign and product launch planning cadence • Shift organization to proactive planning model • Own brand strategy and positioning • Oversee campaigns, content, and creative production • Ensure consistency across markets • Partner with retail leadership to drive store performance • Align marketing with in-store execution and promotions • Ensure strategies are executable at the field level • Partner with product and supply chain on launches • Align marketing with inventory and assortment strategies • Support demand generation for key products • Lead and scale marketing organization across key functions • Build talent pipeline and succession plans • Drive performance management and accountability • Define KPIs tied to revenue and customer metrics • Build data-driven marketing culture • Use insights to refine strategy • Ensure compliance with marketing regulations • Protect brand integrity across markets

🎯 Requirements

• 10+ years in marketing leadership • 5+ years leading multi-market teams • Experience driving revenue growth through marketing • Strong background across brand, digital, and CRM • Experience building and leading high-performing teams • Financial acumen and ROI ownership • Strong leadership and communication skills

🏖️ Benefits

• Employee discount • Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs • Balance and flexibility; paid time off, paid parental leave, flexible work arrangements • Tuition Reimbursement Programs • Pet Insurance • Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program