Head of Marketing – Mental Health

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Pink Elephant

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

📚 Education

B2B • Education

Pink Elephant is a professional services organization that appears to focus on translating knowledge into measurable results through training, consulting, and related resources. The site text and regional selections suggest an international presence with localized offerings (multiple country/region pages) and standard corporate/legal pages (copyright, privacy, contact). Based on the limited text, the company most likely serves other organizations with education and consulting services rather than direct consumer products.

📋 Description

• Own growth marketing across Pink Elephant’s mobile-first products • Build and scale the organic and performance engines that turn install volume into paying, retained users • Own App Store Optimization end-to-end: keyword strategy, creative testing, conversion rate optimization, and localization across markets • Own paid acquisition strategy and execution across Meta, Google UAC, TikTok, Apple Search Ads, and emerging mobile ad networks • Own lifecycle marketing (push, in-app messaging, email) to drive activation, retention, and subscription conversion/renewal • Build and lead a lean growth marketing team, including in-house specialists and performance/creative agencies or freelancers • Report growth performance and forecasts directly to executive leadership

🎯 Requirements

• 6+ years in growth/performance marketing with a strong focus on mobile apps • Proven track record of scaling consumer mobile apps (subscription or freemium) • Deep data fluency: comfortable owning cohort analysis, CAC-to-LTV modeling, attribution logic, and incrementality testing • Fluent with the mobile growth stack: AppsFlyer/Adjust, Meta Ads, Google UAC, Apple Search Ads, TikTok Ads, Mixpanel/Amplitude, Firebase, GA4, and A/B testing tools • Track record of growing mobile products in the US and/or Western Europe

🏖️ Benefits

• Flexible working arrangements • Professional development opportunities