Marketing Director

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🔥 0 minutes ago

🏈 Alabama, Alaska, +44 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $60k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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KENTECH

WebsiteLinkedInAll Job Openings

51 - 200 employees

📋 Compliance

👥 HR Tech

🔐 Security

Compliance • HR Tech • Security

KENTECH is a revolutionary provider of investigative background check technology. By combining experience in both HIGH TECH HIGH TOUCH™ solutions, KENTECH helps clients navigate risk while satisfying compliance demands, and gain the competitive advantage derived from hiring superior human capital. They offer tailored screening solutions for various industries, utilizing the latest technology for employers, law enforcement, non-profits, colleges, and housing authorities. Their services include comprehensive background checks, drug testing, biometric fingerprint scanning, and more. KENTECH ensures compliance with laws such as the FCRA and provides integration with HR and property management platforms to streamline hiring processes.

📋 Description

• Develop and refine the go-to-market strategy for our investigative background screening solutions. • Define and implement customer segmentation, positioning, and messaging. • Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS). • Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach. • Work directly with the Founder and executive leadership to drive revenue and growth initiatives. • Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue. • Oversee content marketing, SEO, and paid advertising to generate high-quality leads. • Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok). • Implement lead generation strategies that convert visitors into paying customers. • Manage email marketing, automation workflows, and audience segmentation. • Optimize website UX, conversion funnels, and content strategy for higher engagement. • Conduct A/B testing, analyze performance data, and adjust strategies accordingly. • Serve as the brand ambassador, ensuring consistent messaging across all platforms. • Write, edit, and oversee press releases, blog posts, and thought leadership content. • Secure media coverage and industry recognition through PR outreach. • Identify networking and sponsorship opportunities for company exposure. • Transition from working with agencies to building an internal high-performing marketing team. • Hire, mentor, and manage content creators, designers, and digital marketers. • Foster a data-driven, results-oriented marketing culture. • Collaborate with sales, product, and executive teams to align marketing with business goals. • Maintain accountability for marketing team performance and growth KPIs.

🎯 Requirements

• 5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation. • Proven track record in scaling brands, driving revenue growth, and executing data-driven strategies. • Expertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industries. • Strong background in SEO, content marketing, digital advertising, and lead generation. • Experience with Google Analytics, paid ad management, and marketing automation tools. • Hands-on experience with A/B testing, conversion rate optimization, and UX improvements. • Strong leadership skills with the ability to manage and grow a team. • Exceptional writing, editing, and communication skills. • BA/BS in Marketing, Business, or a related field (or equivalent experience).

🏖️ Benefits

• 401(k) • Dental insurance • Health insurance • Opportunity for advancement • Paid time off • Vision insurance