Director, Global Marketing

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🕒 June 18

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Viatris

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2020

🏥 Healthcare

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Healthcare • Pharmaceuticals • Healthcare Insurance

Viatris is a global healthcare company committed to improving access to high-quality medicines for patients worldwide. They offer a diverse range of products including brands and generics, and focus on various therapeutic areas that address both noncommunicable and infectious diseases. Viatris operates with a goal of providing reliable medication supply, ensuring that patients receive the treatments they need when and where they need them. The company is dedicated to healthcare empowerment, facilitating healthier living through various stages of life, supported by their global healthcare gateway. Their operations are grounded in a strong commitment to sustainability, corporate governance, and regulatory compliance across different geographies.

📋 Description

• Define and evolve the global brand vision, positioning, and value proposition based on scientific evidence and market insights • Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities • Lead the annual brand planning process, ensuring alignment across global and regional teams • Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies • Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives • Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses • Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks • Establish global standards for launch readiness tracking, including KPIs and milestone dashboards • Translate Phase 3 clinical data into compelling, compliant brand narratives and commercial communication tools • Collaborate with Clinical and Medical functions on publication planning and evidence-to-value translation • Develop global core claims and messaging architecture in alignment with regulatory and legal guidance • Partner with Global Market Access and HEOR to define payer value stories, pricing scenarios, and early economic models • Support creation of the Global Value Dossier (GVD) and payer communication materials • Serve as the commercial lead on the Global Launch Readiness Team (GLRT), ensuring alignment across functions and regions • Partner with regional commercial leads to adapt and localize the global strategy • Develop and manage the global marketing budget for Cenerimod, ensuring accurate forecasting, tracking, and reporting • Ensure that all activities comply with corporate policies, regulatory standards, and PhRMA / EFPIA codes

🎯 Requirements

• Bachelor’s degree in Life Sciences, Business, or related field required • Advanced degree (MBA, MSc, PharmD, or equivalent) preferred • Minimum 10 years of pharmaceutical or biotech marketing experience, including global or regional leadership roles • Proven success in pre-launch or launch preparation for specialty or immunology products • Demonstrated experience in cross-functional collaboration within a matrixed organization • Solid understanding of drug development, clinical data interpretation, and evidence-based communication • Prior experience in autoimmune or rare diseases strongly preferred • Strong strategic and analytical skills with ability to synthesize complex data into actionable plans • Excellent leadership, interpersonal, and influencing capabilities across functions and geographies • Strong business acumen, financial management, and vendor oversight • High standard of integrity and commitment to compliance and ethical conduct • Fluent in English; additional languages a plus • Willingness to travel internationally (approx. 20–30%)

🏖️ Benefits

• Competitive salaries • Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development