Growth Marketing Strategist

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Parsec Automation Corp.

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏢 Enterprise

Manufacturing • Software • Enterprise

Parsec Automation Corp. is a company specializing in creating innovative solutions for manufacturing operations management. They offer TrakSYS, a versatile manufacturing execution system (MES) platform that provides real-time, data-driven insights into production processes. TrakSYS is designed to optimize manufacturing operations for industries such as automotive, chemicals, food and beverage, life sciences, and packaged goods. It helps in areas like inventory management, production planning, quality management, and predictive maintenance, allowing manufacturers to increase efficiency, meet regulatory requirements, and improve product quality.

📋 Description

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition. • Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends. • Analyze customer insights and market data to develop audience segmentation and targeted messaging. • Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels. • Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness. • Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives. • Support product launches by developing go-to-market messaging and promotional plans. • Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance. • Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities. • Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

🎯 Requirements

• 4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role. • Experience planning and executing multi-channel marketing campaigns. • Strong understanding of demand generation, customer acquisition, and conversion optimization strategies. • Experience conducting market research and leveraging customer insights to inform marketing decisions. • Proficiency with CRM platforms and marketing analytics tools. • Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations. • Excellent written and verbal communication skills with experience developing customer-facing marketing content. • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously. • Ability to work independently while collaborating effectively across cross-functional teams.

🏖️ Benefits

• $88,000–$114,000 base, plus bonus eligibility • Comprehensive medical, dental, and vision coverage • 401(k) with company match • Generous paid time off and company holidays • Professional development and career growth opportunities • Collaborative and innovative work environment • Opportunity to make a meaningful impact at a growing global software company