Marketing Director, Healthcare Providers

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👨‍⚕️ Medical Director

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PatientPoint

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

📣 Marketing

⚕️ Healthcare Insurance

💰 Venture Round on 2020-01

Healthcare • Marketing • Healthcare Insurance

PatientPoint is a company focused on improving healthcare communications by providing precise health information to patients and providers at critical points of care. Primarily serving healthcare providers and life sciences, PatientPoint aims to enhance patient-physician dialogue and drive better healthcare outcomes. The company leverages a nationwide network of digital devices across 35,000 physician offices, impacting over 750 million patient visits annually with proven increases in preventative health measures such as vaccinations and cancer screenings. Their strategic partnerships provide access to industry experts and tools to tailor engagement strategies, ultimately fostering improved patient experiences and healthcare outcomes.

📋 Description

• Own campaign strategy end to end by setting objectives, defining target audiences, owning budgets and establishing success metrics • Develop and run integrated multi-channel marketing campaigns across digital tactics, SEM/SEO, demand generation and ABM • Build strategic audience segmentation and targeting approaches for provider audiences • Develop creative concepts and campaigns for the healthcare marketing landscape • Test new channels and formats to reach audiences underserved by traditional B2B tactics • Own lead capture, nurture and delivery strategy and ensure handoff to sales-ready leads • Report marketing performance against established metrics to sales and executive stakeholders • Apply account-based marketing principles to prioritize and personalize outreach to high-value provider accounts • Develop sales enablement plans, messaging frameworks and product collateral • Serve as primary marketing contact for provider sales and operations leadership; deliver updates and training • Maintain regular presence in sales meetings, kickoffs and pipeline reviews • Partner with Customer Success, Provider Sales, Provider Ops, Product, and Content & Creative • Support event marketing across pre-event promotion, on-site execution and post-event lead conversion • Support customer communications, retention and product utilization with Customer Success • Build and execute go-to-market plans for product launches and updates • Develop onboarding, training, thought leadership and educational content, including case study opportunities • Manage and develop a team of three • Contribute to annual planning, budgeting, KPI setting and reporting on marketing effectiveness

🎯 Requirements

• 7+ years of B2B or healthcare marketing experience, ideally in a provider-facing or health tech environment, including experience owning campaign strategy and budget • Direct people management experience, with the ability to lead, coach and develop a small team • Working knowledge of the healthcare provider landscape, practice operations and how provider organizations evaluate and buy • Demonstrated command of ABM strategy alongside broad-based digital marketing, SEM/SEO and demand generation tactics • Track record of crafting B2B messaging that resonates with clinical, operational and executive audiences and converts to pipeline • Comfort and credibility presenting to sales leadership on a regular, ongoing basis • Experience building GTM plans for product launches addressing prospect and existing customer audiences • Understanding of lead capture, nurture and delivery mechanics, and ability to report clearly on performance • Working knowledge of marketing automation and CRM tools such as Salesforce, Pardot and 6sense, and campaign performance tracking • Bachelor's degree in Marketing, Communications, Journalism, Business or a related field (desired qualification) • Comfort with ambiguity and speed, able to reprioritize quickly and handle quick-turn requests • Strong creative instincts and comfort concepting campaigns

🏖️ Benefits

• Competitive compensation • Flexible time off to recharge • Hybrid work options • Mental and emotional wellness resources • 401K plan • Comprehensive range of modernized benefits and cultural perks