Digital Marketing Manager

🕒 August 11

🇺🇸 United States – Remote

💵 $62k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 41%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paychex

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1971

🏥 Healthcare

🛡️ Insurance

💼 Consulting

Healthcare • Insurance • Consulting

Paychex is a leading provider of HR, payroll, and benefits outsourcing services. With over 745,000 business clients, Paychex offers a comprehensive range of services including payroll processing, HR solutions, time and attendance tracking, employee benefits administration, and professional employer organization (PEO) services. The company leverages advanced technology such as AI-assisted recruiting and HR analytics to enhance its offerings and improve client experience. Paychex Flex, its all-in-one cloud-based platform, allows businesses to manage these services seamlessly. Paychex caters to businesses of all sizes, offering solutions tailored to self-employed individuals, small businesses, and large enterprises. Established as a trusted name in the industry, Paychex is renowned for its innovation, ethical practices, and high customer satisfaction.

📋 Description

• Own AccuSourceHR's digital demand generation engine across paid media, SEO/AEO/GEO, and website • Direct an outside marketing vendor's execution of digital marketing programs • Set strategy and approve execution for paid media, SEO, AEO, and GEO programs • Own accountability for the growing Google and LinkedIn digital advertising budget • Report on performance against pipeline and revenue goals • Manage the HubSpot company website as a lead-generation asset and coordinate with vendors • Administer HubSpot marketing automation, lead nurture workflows, and funnel/attribution reporting • Support digital go-to-market activities for phased product launches • Build customer marketing infrastructure, including customer segmentation and lifecycle email workflows in the CRM • Design and launch initial cross-sell and upsell campaigns for the existing customer base • Refine the lead handoff process with the Account Management team for customer marketing leads • Serve as the team's HubSpot manager for workflows, customer email, and marketing dashboards • Maintain working familiarity with Salesforce and Clay to support sales and marketing systems alignment • Provide support for special projects and perform other duties as assigned

🎯 Requirements

• Minimum 3–6 years’ experience in digital marketing, demand generation, or growth marketing • Experience managing outside agencies or vendors • Background screening or HR tech/compliance tech industry experience strongly preferred • Experience with HubSpot (marketing automation, email, website, dashboards) • Working knowledge of paid search and paid social platforms, such as Google Ads and LinkedIn Campaign Manager • Ability to read and interpret Google Analytics/GA4 and funnel/attribution reports, and translate them into action • Experience with A/B testing and conversion rate optimization • Experience building segmented, lifecycle email campaigns • Working knowledge of SEO fundamentals, including keyword research and SERP tracking • Familiarity with Salesforce and Clay a plus • Excellent communication and vendor management skills • Ability to operate independently and think critically • Detail-oriented with a focus on delivering high-quality work • Comfortable defining process, not just following one • Flexibility and adaptability in a fast-paced environment • Must have a dedicated and ergonomic workspace at home conducive to focused work • Access to a stable and reliable high-speed internet connection • Adequate lighting and minimal background noise to support professional video calls and meetings • Ability to lift and carry up to 5 pounds occasionally • Ability to work comfortably and effectively in a home environment that meets ergonomic standards

🏖️ Benefits

• Medical (with company contribution) • Dental/Vision • Employer paid Life Insurance and Long-Term Disability • Short-Term Disability • 401(k) (with company match) • Paid holidays • Paid time off (PTO) • Sick Time • Pet insurance • Phone and internet stipend • 100% remote