Director, Demand Generation – ABM

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Payliance

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🤝 B2B

💰 $31M Debt Financing - Payliance on 2019-12

Fintech • B2B

Payliance is a payments technology company that provides a Payments-as-a-Service (PaaS) platform offering payment acceptance (ACH, credit/debit cards, real-time payments, check-based), verification/risk assessment tools, and debt recovery/accounts receivable management. They serve merchants, lenders, collection agencies, and BNPL providers, offering integrations, APIs, partner programs (ISOs, loan management systems), and compliance/licensed collection services. Payliance emphasizes reducing processing costs, fraud risk, and improving recovery rates; processes large volumes (reported $63B+ annually, 162M transactions, 40K merchant locations) and supports lending verticals (prime, subprime, earned wage access, BNPL) and merchants.

📋 Description

• Own a unified demand generation and account-based marketing pipeline strategy across approximately 1,300 lending target accounts • Design tiered go-to-market motions spanning scaled demand generation, 1:many ABM, and 1:1/1:few ABM • Optimize the shared target account list, account scoring, selection criteria, and account data with Sales • Set campaign strategy and calendar across email, paid media, SEO/content syndication, webinars, direct mail, and events • Direct paid digital strategy across LinkedIn, Google Ads, industry publications, and programmatic channels • Identify and test new channels, partners, and tactics to diversify pipeline sources • Own partner-enablement and co-marketing strategy for Pay by Bank through the Spire partnership • Define, track, and report MQL-to-SQL-to-opportunity and account-engagement-to-opportunity conversion • Align lead and account handoff criteria, SLAs, and feedback loops with Sales leadership • Collaborate with Product Marketing on campaign assets, landing pages, and account-specific content • Partner with Legal and Compliance on financial-services advertising requirements • Manage the Digital Marketing Manager and GTM Engineer • Run team workflows using Asana, Notion, and SharePoint • Manage agency, freelance, and vendor relationships • Set pipeline and account-based performance reporting requirements and own executive and board-level reporting narratives

🎯 Requirements

• Direct experience marketing to, or working within, the consumer or commercial lending industry is required, particularly subprime consumer or prime/near-prime installment lending • 5+ years of B2B demand generation experience including meaningful ownership of account-based marketing • Fintech, payments, or lending SaaS experience preferred • Proven track record building and scaling broad-based and account-based pipeline programs tied to revenue outcomes • Strong working fluency in 6Sense or a comparable ABM/intent platform, HubSpot, and Salesforce • Deep understanding of funnel metrics and account engagement metrics, including MQL-based and account-based attribution models • Experience running ABM programs and aligning with Sales on enterprise or mid-market deal cycles and account selection • Comfort working in a fast-paced, metrics-driven, PE-backed environment • Excellent project management skills; comfort working in Asana, Notion, and SharePoint • Strong analytical mindset and creative instincts for messaging and campaign design • People management experience or clear readiness to manage marketing automation and GTM/RevOps specialists • Bachelor's degree in Marketing, Business, or related field, or equivalent experience • Prior experience managing a Digital Marketing Manager or similar role preferred • Experience managing or closely directing a GTM/RevOps engineering function preferred • Familiarity with compliance-sensitive marketing and financial-services regulations preferred • Experience supporting a company through PE ownership, M&A integration, or rapid scaling preferred • Exposure to Clay-based data enrichment, AI agent workflows, or direct mail/gifting platforms preferred

🏖️ Benefits

• Performance-based annual bonus of up to 10% of base salary • Medical, Dental, and Vision insurance • 401(k) with company match • Generous PTO plus paid company holidays • Company-paid life and long-term disability insurance • Paid parental leave • Remote-first work environment • Occasional travel for team on-sites, industry events, or customer meetings