Advanced Specialist, Marketing

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners • Align marketing plans with account growth, retention, expansion and executive-engagement objectives • Design targeted ABM programmes for priority accounts, sectors and buying groups • Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events • Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities • Create joint campaigns, content, thought leadership and events with strategic partners • Use account insight, engagement data and business priorities to guide investment and optimisation • Create executive-level reporting and recommendations on marketing influence and programme effectiveness • Work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executive leaders • Support Pearson’s enterprise learning and workforce-development solutions by strengthening strategic account relationships and measurable commercial outcomes

🎯 Requirements

• Bachelor’s degree in marketing, Communications, Business or a related field is desirable • Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing, customer marketing or enterprise marketing • Evidence of developing marketing plans and translating business objectives into an integrated strategy • Experience working with sales, client partners, account teams or customer-success teams • Strong collaboration and confidence influencing across a matrixed organisation • Executive presence and ability to support senior customer or partner relationships • Ability to connect marketing activity to account engagement, growth or measurable business outcomes • Experience using insight and performance data to shape decisions and recommendations • Comfort operating through change, ambiguity and evolving account ownership • Technology, SaaS, professional services or consulting experience is helpful but not essential • Candidates may be based in Eastern, Central or Pacific time zones

🏖️ Benefits

• Annual incentive program • Remote work arrangement • US-based travel to attend events, meetings and team days

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