Lead Specialist, Marketing

Job not on LinkedIn

🕒 May 20

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $165k - $195k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Own marketing strategy and execution for assigned global strategic partners and priority accounts • Develop and deliver joint go‑to‑market and co‑marketing plans aligned to business goals, account priorities, and partner roadmaps • Act as the main day‑to‑day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery • Identify and progress new partner engagement opportunities in collaboration with internal stakeholders • Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships • Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery • Coordinate the development of co‑branded content such as case studies, blogs, and promotional assets • Lead end‑to‑end campaign execution from planning through to launch, measurement, and optimisation • Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy • Develop and maintain sales-ready assets, toolkits, and enablement materials • Support executive engagement initiatives linked to key campaigns, events, and partner programmes • Act as a central point of coordination across Marketing, Sales, Product, and external partners • Translate complex partner and product messaging into clear, compelling market narratives • Track campaign performance and marketing outcomes, providing insights and recommendations • Report on contribution to pipeline, awareness, and engagement • Continuously refine programmes based on performance data, partner feedback, and business priorities

🎯 Requirements

• 8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles • Experience working with large global partners or enterprise accounts • Strong programme management and stakeholder management skills • Experience operating within complex, matrixed organisations • Excellent written and verbal communication skills, with the ability to engage at executive level • Experience delivering integrated GTM campaigns, events, and executive marketing initiatives.

🏖️ Benefits

• This position is eligible to participate in an annual incentive program. • Information on benefits offered is here.