
51 - 200 employees
💼 Consulting
📣 Marketing
📱 Media
Consulting • Marketing • Media
Penta Group is a comprehensive stakeholder solutions firm, reimagining communications, reputation management, and brand-building for turbulent times. With a strong foundation in data and insights, Penta Group serves a majority of Fortune 50 companies, providing services such as corporate and product strategy, executive engagement, media relations, and crisis management. Their global presence spans offices across North America, Europe, and Asia. Penta Group focuses on delivering data-driven insights to navigate complex policy landscapes and improve client engagement with stakeholders.
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51 - 200 employees
💼 Consulting
📣 Marketing
📱 Media
Consulting • Marketing • Media
Penta Group is a comprehensive stakeholder solutions firm, reimagining communications, reputation management, and brand-building for turbulent times. With a strong foundation in data and insights, Penta Group serves a majority of Fortune 50 companies, providing services such as corporate and product strategy, executive engagement, media relations, and crisis management. Their global presence spans offices across North America, Europe, and Asia. Penta Group focuses on delivering data-driven insights to navigate complex policy landscapes and improve client engagement with stakeholders.
• Build, launch, manage, and optimize campaigns across Google Ads, YouTube, LinkedIn, Meta, X, and programmatic media • Support direct publisher partnerships and other integrated paid media campaigns • Manage day-to-day campaign pacing and performance against approved budgets, timelines, audiences, and media plans • Optimize bids, budgets, audiences, placements, inventory, creative, and frequency • Conduct pre- and post-launch campaign QA covering targeting, budgets, creative, tracking, URLs, and campaign settings • Identify delivery, tracking, and performance issues and troubleshoot them with senior team members and platform partners • Support trafficking, tracking, QA, Floodlights, and reporting in Campaign Manager 360 • Coordinate with external programmatic teams and media partners on launches, creative trafficking, performance, and optimizations • Pull, organize, and analyze campaign performance data across platforms and reporting tools • Write campaign insights explaining results, significance, optimizations, and next steps • Support recurring campaign reports and internal and client-facing deliverables • Maintain campaign documentation, optimization logs, naming conventions, and campaign-management processes • Understand campaign objectives, audiences, media plans, and KPIs to align execution with broader strategy • Stay current on platform capabilities, advertising best practices, and digital media landscape changes
• Bachelor's degree and 1–2 years of experience in paid media, digital advertising, performance media, media planning/buying, or ad operations • Hands-on experience with one or more digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or a programmatic DSP • Familiarity with campaign setup, targeting, creative trafficking, pacing, optimization, and reporting • Strong analytical skills and interest in using campaign data to identify trends, performance drivers, and opportunities for improvement • Strong writing skills with the ability to translate campaign performance into clear, concise insights • Ability to utilize AI and emerging technologies where appropriate • High attention to detail and commitment to accuracy and quality assurance • Strong organizational and time-management skills, with ability to manage multiple campaigns, tasks, and deadlines simultaneously • Proactive problem-solving approach and willingness to ask questions, investigate issues, and learn new platforms and processes • Strong communication and collaboration skills, and ability to work effectively with internal team members and external media partners • Preferred, but not required: Campaign Manager 360 experience, Google Ads experience, LinkedIn Campaign Manager and Meta Ads Manager experience, programmatic advertising/DSP familiarity, GA4, Looker Studio, Tableau, Power BI, Supermetrics or similar tools, B2B campaign experience, direct publisher partnerships or integrated media planning exposure, and account-based marketing experience or interest • Must be based in the United States • Must work an eight-hour day and be online during 11 am–5 pm ET core hours, excluding standard lunch and break times
• Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums • 401(k) plan with employer match: 100% on the first 3% of salary deferred and 50% on the next 2% • Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance • 12 weeks of paid parental leave for birthing and non-birthing parents • Flexible Paid Time Off (PTO) policy • Generous holiday schedule • Monthly cell phone stipend • Optional employee-paid pet insurance coverage through Nationwide • Frequent firm-wide social events and team-building activities • Employee Assistance Programs (EAP), including confidential counseling and resources • Wellness benefits, including gym membership discount program, mental health resources, and virtual health consultations
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