Advertising Operations Specialist – Publisher Monetization

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 0%

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📋 Description

• Own the fulfillment process of direct-sold, e-commerce, and programmatic campaigns across publisher websites • Partner with Product teams to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats • Work with SEO, Marketing, and Product to identify cross-site revenue opportunities and develop advertising performance dashboards • Analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, CPC, revenue per session, Core Web Vitals, and RPC • Execute A/B testing initiatives for advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities • Collaborate with Engineering to implement advertising technologies and support new monetization capabilities • Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms • Balance revenue optimization with long-term partner satisfaction • Develop advertising specifications, process documentation, invoicing processes, and data visualization tools • Monitor trends in programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies • Present performance metrics, experiment results, and strategic recommendations to executive leadership • Drive continuous process improvement through stakeholder communications and measurable business outcomes

🎯 Requirements

• Strong understanding of digital publishing, programmatic advertising, e-commerce, and publisher monetization strategies • Highly analytical with the ability to translate granular data into actionable recommendations and alerts • Experience leading customer and partner relationships that deliver measurable revenue growth and high retention rates • Deep understanding of advertising performance metrics including RPM, eCPM, CPC, RPC, viewability, fill rate, latency, and user engagement • Excellent communication skills with the ability to collaborate across Product, Engineering, Finance, Accounting, Analytics, and Executive Leadership • Strong project management and prioritization skills with a bias toward execution • 5+ years of Advertising Operations experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms • Experience working with programmatic advertising ecosystems, including Google Ad Manager, SSPs, exchanges, ad networks, and monetization partners • Experience with analytics and data visualization platforms such as Google Analytics, Domo, VWO, Optimizely, Looker, or similar tools • Advanced Excel and Google Sheets proficiency • Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations • Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline

🏖️ Benefits

• Flexible PTO • 6% 401K match • 100% of the cost paid for the employee for medical, dental and vision • 75% of the cost paid for dependents for medical, dental and vision

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