Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PeopleGrove

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📚 Education

🏢 Enterprise

⚡ Productivity

💰 Private Equity Round on 2022-05

Education • Enterprise • Productivity

PeopleGrove is a company dedicated to transforming higher education by enhancing campus initiatives that support student and alumni success. Offering a range of solutions for universities, PeopleGrove focuses on increasing enrollment, retention, and graduation rates by engaging students and alumni through experiential learning, career services, and industry partnerships. The platform facilitates project-based learning by connecting universities with corporations and aims to redefine major and career selection through PathwayU. With over 20 million users from more than 650 institutions, PeopleGrove has become a trusted partner for higher education, helping schools connect with their communities, enhance alumni engagement, and drive philanthropic outcomes.

📋 Description

• Design and execute integrated campaigns across email, paid media, content, and webinars • Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation • Develop landing pages and A/B tests to optimize conversion rates • Manage and refine paid acquisition efforts, including PPC, retargeting, and social ads • Own the lead-to-revenue funnel and identify opportunities to improve conversion rates • Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution • Implement and evolve lead scoring models based on engagement and fit • Manage contact and company data to segment ICP marketing contactable audiences for personalized campaigns • Measure campaign performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact • Build and deliver actionable performance dashboards in HubSpot • Use data-driven insights to improve targeting, messaging, and channel mix • Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets • Repurpose content across multiple channels • Maintain a shared marketing activities calendar • Document and refine demand generation processes for scalability • Drive sales and marketing alignment through regular check-ins and shared performance reviews

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or related field • 5+ years in demand generation or growth marketing for a B2B SaaS company • Proven track record of meeting or exceeding lead and revenue targets • Expert-level HubSpot skills, including automation, workflows, lead scoring, data management, and reporting • Proficiency in SEO, paid media management, and conversion rate optimization • Strong analytical skills with the ability to translate data into actionable strategies • Exceptional collaboration skills and ability to work cross-functionally in a remote environment • Minimal travel (<10% annually)

🏖️ Benefits

• Remote work arrangement • Minimal travel required (<10% annually)