Demand Generation Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Follett Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1983

💼 Consulting

📦 Logistics

📚 Education

Consulting • Logistics • Education

Follett Software is a company providing a suite of integrated technology solutions designed to streamline processes and enhance resource management in educational institutions, such as schools and districts. These solutions include software for library management, student information systems, resource management, device management, and facilities management, all aimed at improving efficiency and boosting student success. The company also offers extensive support services including consulting, implementation, and training to ensure customers get the most value from their software subscriptions. By optimizing resource management and data utilization, Follett Software empowers educators to focus on student education and growth.

📋 Description

• Develop, implement, and measure integrated marketing campaigns that drive revenue growth • Partner with marketing leaders and cross-functional stakeholders to translate business needs into campaign briefs, audience priorities, messaging, offers, and activation plans • Use approved AI tools and agentic workflows for campaign planning, content development, reporting, optimization, and operational efficiency • Coordinate campaign production across existing and emerging marketing channels while maintaining visibility into timelines, dependencies, deliverables, and handoffs • Ensure consistent brand messaging and positioning across marketing channels and touchpoints • Monitor full-funnel marketing performance and identify insights and optimization opportunities • Prepare reports and presentations for senior management covering performance indicators, revenue performance, market trends, and growth opportunities • Maintain campaign documentation, calendars, status updates, and KPI reporting • Develop optimization strategies for audiences, messaging, content, segmentation, offers, and other campaign tactics • Collaborate with Marketing, Sales, and go-to-market partners on lead follow-up, feedback loops, and acquisition priorities • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field • 3–5 years of experience in demand generation, campaign marketing, digital marketing, or a related B2B marketing role • B2B SaaS experience required; EdTech experience is a plus • Demonstrated ability to learn and apply AI tools, automation, and agentic workflows in marketing • Experience managing and marketing campaigns across multiple channels, including success measurement • Experience working in a CRM system such as Salesforce, including campaigns, opportunities, and related data analysis and reporting • Strong written and verbal communication skills, with attention to detail and accuracy • Proficiency in Microsoft Office products • Practical experience with Excel, including data sorting, filtering, cleanup, basic formulas, and pivot tables, preferred • Currently located in the United States and able to work without sponsorship • Suitable space providing a private and quiet workplace • Ability to work adjusted schedules as needed • Ability to perform prolonged sitting, sustained visual focus, and frequent keyboard and mouse use • Ability to occasionally bend, twist, reach, and lift or carry items weighing up to 10 pounds

🏖️ Benefits

• Remote work arrangement • Private and quiet home workplace • Minimal travel requirements (less than 10%) • Reasonable accommodations may be made for individuals with disabilities