Content Marketing Manager

🔥 17 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $90.8k - $96.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Perforce Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1995

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

Perforce Software is a leading company specializing in software development tools that enhance DevOps capabilities. Their comprehensive suite of products includes version control systems, such as Helix Core, which facilitate efficient data and code management. Perforce offers solutions for agile project management, continuous software quality, and platform automation, with a focus on improving security and compliance. Their tools are widely used in industries like automotive, finance, and game development, making them essential for organizations seeking to optimize development speed and quality without compromising on security. Perforce's products support a range of needs from digital asset management to Java application development, demonstrating their ability to cater to diverse software development requirements and provide significant business value through enhanced productivity and collaboration.

📋 Description

• Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals • Apply SEO and AEO best practices to improve visibility in organic search and LLM results • Build and manage editorial calendars supporting brand awareness, thought leadership, and pipeline generation • Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics • Partner with marketing leadership on messaging frameworks, campaign themes, and integrated go-to-market initiatives • Measure, analyze, and report on content performance using marketing metrics • Refresh and repurpose high-performing content into new formats across the customer journey • Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact • Conduct content audits and recommend process improvements • Collaborate with product marketing and subject matter experts to create blogs, technical thought leadership articles, case studies, customer stories, solution briefs, landing page copy, e-books, and white papers • Translate complex technical concepts into clear, engaging, audience-specific narratives • Guide design teams and subject matter experts in developing video demos and tutorials • Create industry-focused content that reinforces market leadership and brand credibility • Leverage approved AI tools for content development, research, analysis, and productivity while applying human review • Evaluate emerging content marketing technologies and best practices • Collaborate with product marketing, product management, and subject matter experts to tell product stories for Perforce's Digital Creation portfolio • Drive awareness, engagement, and pipeline growth among technical and business audiences

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field • 4+ years of B2B content marketing experience, preferably within enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries • Proven success developing content programs that support both brand awareness and revenue growth • Experience partnering with product marketing, demand generation, and sales organizations • Experience translating technical subject matter into accessible and compelling content • Strong storytelling and content development capabilities • Experience working with multiple stakeholders, including technical subject matter experts, to produce content in multiple formats • Strong understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping • Proficiency with Google Analytics, Google Search Console, and BrightEdge • Strong project management and stakeholder management skills • Experience with Hive project management software • Ability to independently manage multiple projects and priorities in a fast-paced environment • AI fluency appropriate to the role, including responsible use of AI tools, sound judgment, and adherence to AI governance and security standards

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Retirement benefits • Life insurance • Wellness programs • Total time off • Other employee perks • Annual Bonus Plan • Opportunities to learn and develop a rewarding career • Remote work arrangement