Senior Customer, Content Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $100k - $140k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 15%

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Vetcove

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📦 Logistics

🏭 Manufacturing

🍽️ Food & Beverage

Logistics • Manufacturing • Food & Beverage

Vetcove is a purchasing platform specifically designed for veterinary clinics, allowing them to consolidate and streamline their ordering processes from various suppliers. The platform enables users to compare prices, check inventory, and manage orders from a single interface, significantly reducing the time and effort spent on procurement tasks. Vetcove is free for veterinarians, with revenue generated from corporations to support its operations. The service is trusted by over 19,000 veterinary hospitals and provides tools for price comparison, order history review, and managing vendor relationships. The aim is to simplify and enhance the purchasing experience for veterinary practices, ensuring cost effectiveness and efficiency.

📋 Description

• Plan and write communications about new features, offerings, and product updates for veterinary clinics • Maintain a consistent content calendar and voice across clinic communications • Identify customer stories, interview clinics, capture measurable results, and produce case studies • Develop and manage clinic engagement programs, including swag, food deliveries, and other gestures • Own engagement-program budgets, vendor relationships, logistics, and execution • Create short educational videos and supporting resources for pet parents on medication administration and at-home care • Manage scripting, veterinary subject matter expert coordination, production, and content review • Partner with Product to bring educational resources into Home Delivery and practice management platforms, CRM communications, mobile experiences, and other clinic touchpoints • Collaborate with manufacturers and supply chain partners to develop educational resources • Create content playbooks, templates, and an organized resource library • Establish workflows for content requests, review, publishing, and updates • Shape Vetcove’s voice across its website, social media, and external announcements • Track content engagement, usage, and customer feedback • Refine communications, improve educational resources, and prioritize initiatives based on insights

🎯 Requirements

• 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company • Excellent writing and editing skills, with the ability to make complex topics clear and adapt content for veterinary teams, pet parents, and partners • Experience taking content or marketing programs from initial concept through launch, with direct responsibility for execution • Strong project management skills, with the ability to manage multiple workstreams, deadlines, vendors, and review processes • Experience producing video content or coordinating production, including scripting, working with subject matter experts, and managing external creators • Strong relationship building skills and comfort collaborating across Product, Sales, Customer Success, and external partners • Sound editorial judgment and attention to detail, including knowing when content requires expert input or review • Comfort using engagement data and customer feedback to evaluate and improve your work • Ability to work independently, bring structure to new initiatives, and balance creative ideas with practical execution • Genuine interest in veterinary care and creating content that helps clinics and pet parents succeed • Experience in animal health is a plus but not required • Must be legally authorized to work in the United States • Work visa sponsorship is unavailable • Successful completion of a background check required • Four-year degree requested in the application form

🏖️ Benefits

• 100% remote within the USA • Medical, Dental, and Vision Insurance • Automatic 401k contribution • Employee referral program • At home office set up • Bi-annual company retreats • Open vacation policy • Equity • Monthly team events • Bonus